The method is very simple, the links acquired are natural and the tool used is free, since it is from Google itself.
To do this, simply go to Google Alerts and create an alert every time your company name is mentioned on the Internet, that way every time that happens you will receive an email notifying you.
Next, check where this mention came from to request that the site that mentioned your brand link back to your site.
Another important tip is to make variations of your company name, in case people might misspell it. Here at Rock we create the following alerts:
- rockcontent;
- Rocket Content;
- Happy Rock;
- among others.
You can use this branding methodology to mention the keywords, services, and products your company offers. It is important to have a great page that answers the topic in a complete and satisfactory manner.
4. Broken links
Another method to get backlinks special database is to find broken links on the Internet, which are links that point to pages that once existed but now have no more content or broken pages with errors , such as 404s.
When you find these links, you can either offer content to replace the broken page (if the link is internal) or offer a replacement link, pointing to a page on your site.
For this you will need a tool. We have 3 good options that we already mentioned above:
- Ahrefs;
- Screaming Frog;
- Check My Links.
The first two are paid and excellent, with them you can check for broken links on your potential partner’s entire domain at once. Check My Links, on the other hand, is a free tool, but you can only analyze one page at a time.
So, you need to go to the potential partners’ site and run the tool on their pages to check for broken links. Whenever you run an analysis, it will show you the following table, displaying the links found and their status. You are looking for invalid links:
A very simple method of getting backlinks is to mention your brand name or your own name.
The best kind of backlinks you can school of entrepreneurship and leadership get are the ones your
competitor has that you don’t! In addition to getting a quality backlink, you neutralize a
competitive advantage he had over you .
The idea is that you find these links, find out the type, how it was made and look for potential
partners. To do this, you will need to use a tool.
The two we are referring to are the ones we mentioned above, SEMrush and Ahrefs (both paid),
which have features where you can compare your domain to your competitors.
We will teach you the method to discover keyword and backlink gaps using the second option.
Ahrefs gives you the option to identify your domain to find links that only your competitors
have . The fact that the tool has this option shows us how relevant it is to have access to a list that
shows all the links that your competitor receives and you do not.
When you click on the link, the tool shows which specific page the link came from and what anchor text it came from.
Then you just need to visit and identify how that link was made . Was it a guest post or a listicle
that included your competitor? Either way, the way the link was made will direct prospecting.
If it’s a guest, for example, you can suggest submitting content. If it was a list, you can create a
description of your product or service and ask if it could be added to the list.
You can use this method by comparing the domain, but it is also possible to compare specific pages,
for example if you are competing for a specific word.
These are some of the possible methods for acquiring backlinks. Simple methods that can be an excellent start to a good acquisition strategy.
More links, more position
As we have seen, backlinks are among the top two ranking factors.
Since having content worthy text services of backlinks is the first step in the strategy, getting links already presupposes having excellent content . That is why having an effective link acquisition strategy is such an important step in achieving top search engine rankings.
Also, as we showed you at the beginning, there are many other benefits of acquiring quality links, but keep in mind that this is not an easy task.
The strategy requires a lot of dedication and patience. However, with these tactics that we show you to get good backlinks, you will evolve quickly.
We hope this post clears up all your questions regarding backlinks. Put these tips into practice to boost your website or blog results in a short period of time.
And to continue learning, how about learning all the secrets of Link Building? Download our Definitive Guide to Link Building right now and become a specialist in the subject.