You should have a clear idea of your KPIs for your influencer collaboration, and be upfront about them. Be clear about what analytics or stats you expect to be delivered at the end of the campaign. Influencers often provide a general set of analytics, but it’s always worth stating exactly which metrics you want to see from the outset.
Influencer red flags
There are some negatives to watch out for when it comes to choosing an influencer so make sure you are aware of these red flags at the research stage:
- Imagery: They have no profile overseas data image or use stock photos
- Username: Unusual or offensive usernames
- Profile: Private or anonymous profiles
- Followers: Influencer follows more people than follow them
- Bio: Templated or copied bio
- Website: No link to a website
- Content: Little or no original content
- Recency: The profile is very new
Regulations around influencer marketing
It’s important to understand official guidelines black leather lingerie: the ultimate blend of boldness and elegance for working with influencers. Below are some of the regulations currently in place in different countries and regions.
- ASA and CMA (UK)
- FTC (US)
- CCB (Canada)
- EU and individual countries
- AiMCO (Australia)
- ASCI Social (India)
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