“Location” is critical for app-based delivery, logistics, and mobility companies.
Who is this for?
An app-based delivery company delivers whatever Location Analytics users order through their app right at the user’s location, anytime. On-demand companies, such as food delivery companies, supply chain companies like e-commerce businesses, hyperlocal delivery companies, and mobility companies, all come under this category.
So, what is common to all these businesses with on-ground telemarketing data Location Analytics operations? The answer is — location. Every event happens somewhere, and, as a result, knowing that location becomes important in driving the business forward. Hence, location becomes very important as a parameter to include in strategies and decisions.
But, how can user acquisition, conversion, and retention be increased using location analytics? Believe it or not, geographic patterns about these metrics can tell us a lot about our business and users. For example:
A lot of people open your app. But not everyone ends up what does a forensic scientist do? placing an order. A number of them churn out. What does this mean? It means that they don’t convert to customers. It is crucial to know where this churn density is worryingly high.
In this piece, we will explore how you can improve your user acquisition, conversion, and retention using location analytics.
Image Source: Locale
Maximizing User Acquisition
Acquiring users in locations where there is already demand angola latest email list will help to reduce your CAC (customer acquisition cost). This is why the metric of latent demand becomes very important in terms of app installs, searches, and orders placed — in order to realize where you want to expand next.
What do we mean by expansion? You can use this insight to decide where to open up a new vehicle station, where you need to establish partnerships with stores, restaurants, or charging stations, and/or which location to become serviceable in.