The full name of API is Application Program Interface. Which is directly translated as application programming interface. It is a bridge connecting different system information or services. LINE@ API can connect LINE with other applications. Such as LINE chatbot automatic reply. LINE Pay, or more data backends and member management systems.
How does LINE API help merchants? It roughly divided into two levels: “customer experience” and “data integration”.
Customer experience : Merchants’ sms promotional campaign services connected to official accounts. For example, LINE can be connected to their own e-commerce platforms, Apps and other applications to provide more diverse services in official accounts. Including consumption amount notifications. Online shopping services, and store search. Game interaction. To help merchants create a more complete customer experience.
Data integration : The interactive data of official accounts can be connected to the company’s internal database. Or LINE can be operated as a customer management center to fully understand the customer profile.
Not only can it be connected to merchant services or data platforms, but it can also optimize message interaction through the LINE@ Messaging API. Allowing merchants to simultaneously improve customer experience and obtain interaction data.
Essential LINE API: LINE Messaging API helps you upgrade your interactions
Messaging API is the most popular type of LINE API. It can create “interactive messages” more flexibly, including determining the sending objects. Time points, message formats and automation, etc., allowing merchants to provide more diverse and efficient services on LINE official accounts. . The most common LINE chatbot is create using the Messaging API. Which can automatically respond to friends’ inquiries based on different situations. The two main functions are:
- Sending messages : Merchants can proactively push messages to users at any time. This is a paid message. More LINE Push APIs connected in series.
- Response message : Automatically everything you need to know about the firewall reply to user messages. It is a free message. Merchants can use it to create Q&A or customer service chatbots.
Under the general framework of “sending or responding to messages”. There are more LINE APIs that support the following advanced functions:
- Multiple message formats : Includes 10 message formats, which introduced in the following paragraphs.
- Respond to one-on-one or group conversations : Chatbots can not only respond to individual users, but can also be used in multi-person chats, allowing users to use the services of merchants’ official accounts in the group and interact with the robot. Such as ordering food through the robot, Reservation etc.
- Sending Beacon messages : Beacon is a mechanism that automatically pushes LINE official account messages to unknown cg leads users through Bluetooth triggering. It can actively invite guests to join the official account in physical stores/events and affix focus tags.
- Focus promotion : It combined with AI to label users with custom labels and send focus promotion messages . It is more accurate than LINE’s native backend which can only distinguish gender, city, and age group. It can achieve precise marketing . Reduce blocking rates, and save message fees . Purpose.
