The first and most important step in creating your story is not the story itself, but the people you tell it to . Even the best story in the world won’t help you if you pitch it to the wrong audience.
That’s why it’s so important to know your bulk email marketing services audience well. The first step, therefore, is to talk to your potential customers to get to know them. To find out what they want and what they need. All this information will help you create a story that people will be able to relate to.
Step #2: Write your story
Once you have done your research thoroughly, it is time to write your story. This is often the most challenging part of the whole process and at the same time the biggest challenge – you have to tell a story that tells your brand story and, at the same time, will appeal to potential customers . It is therefore important to find a common ground regarding common interests, because only then will your story be authentic enough and at the same time will it be able to get the right results.
The best stories paint a picture of our daily lives that include a particular product or service . Of course, it is important that the story has a problem that this product or service solves. The protagonist of the story must then find the solution to his problem with the help of your product or service, and of course the story path must be structured in a clear and fluid way.
This means that your story must have a clear beginning, middle, and end . We can say that every story must have five stages: exposition, plot, climax, twist, and resolution. Your story must also contain all these elements. Sounds 4 ways smart shopping campaigns change complicated? Don’t worry, it’s not at all. This is the natural flow of every story that will trigger the right signals in the brains of your potential customers.
Let the beginning of the story be presented by your main character facing a problem. This problem represents the conflict of the story, that is, something that your product or service can easily solve. The climax of the story is the part where the protagonist uses your service or product to find the solution to his problem. The conclusion of the story should clearly show the benefits that the main character has gained by using your solution .
Step #3: Make sure there is enough detail
A quality exposition that contains all the necessary parts is crucial to your success, but details also play an important role. You need to add enough details to the story framework to create the right context and a sense of authenticity . If your story lacks details, it will not be able to create the right connection with your target audience.
It is very important that you give your all in this step, because this is the part that separates great stories from mediocre ones. You have invested a lot in your story so far and it would be a shame to not get the right results just because you did not add that last detail.
When adding details, think mainly about your cz lists potential customers. What are they interested in and what do they like? Don’t think too much about your brand at this point. You’ve already dedicated the story to it, so for the details, focus only on the people who will read it. This way, they will be able to identify with the story and make it their own.
