as you’re simply sharing content that already exists, rather than having to create brand new content for your socials. PR Content marketing is also incredibly useful for PR, particularly if you are producing high value forms of content such as surveys, whitepapers and e-books. With a good outreach strategy, you can share your ready-made content with influencers and journalists regularly.
Thus, helping you gain valuable connections
obtain free advertisement, and acquire rich people database important backlinks to your site and content – thus improving the value of said content in Google’s eyes. THIS In our eyes, SEO and content should work hand in hand. Having an integrated SEO and content strategy is mutually beneficial for both strategies for a variety of reasons. The main one being that Google likes websites to be regularly updated and consistently publishing blog posts is one of the easiest ways to do that.
Furthermore, the more content you have
the more pages Google has available to index and display in the search results. Thus, providing more opportunities for users to find your site. As briefly mentioned in the section above, backlinks will also improve the SEO value of your content. This can be achieved through PR outreach, but if you are producing interesting and insightful content you should also gain these links naturally through user shares.
Furthermore, with SEO in mind
fresh content allows for new internal linking opportunities. Within the copy you can link to other relevant pages within your site and vice versa, thus improving the value of both. Lastly, producing new content allows you to target those all important keyphrases. Thorough keyword research should be carried out as part of both your SEO and content strategies. You can then use this research to create optimised content that targets priority, supporting, long tail or underperforming keywords, depending on your goals.
Our Content Marketing Services
Hopefully you know all about content marketing now. However, if you’re looking for more information, please get in touch today to find out how we holidays at the lake can help you create a valuable content strategy that gets results for your organisation. As mentioned, we prefer to take an integrated SEO Content Marketing approach. However, we offer a variety of services depending on what suits your business needs best including content strategy development,
YouTube is the 2nd largest search
engine on the internet in 2021. It receives more cz leads than 1 billion unique visitors each month with hundreds of hours of video being uploaded every minute. With such a densely populated platform, getting your videos to appear high in the search results can seem like an impossible task. However, this doesn’t have to be the case. In this article I’ll be sharing our top YouTube SEO tips that will get your videos the rankings they deserve.
