even if it’s not necessarily a channel you want to use, so that no one else does it before you. Make use of structured data Structured data is an easy Lastly claim all social way to tell Google what your site is about and what the purpose of your content is, allowing them to understand it better. Get in touch with your developer to decide what type of structured data is best for you.
Common ones include Person
Organisation, Author and Article. All bc data thailand of these tactics will help you to demonstrate E-A-T to Google and the user. However, the most important thing to remember is that E-A-T is just a framework, it is not an SEO strategy. Therefore, you shouldn’t prioritise it over other SEO best practices. However, E-A-T is only going to become increasingly important as time goes on and so it’s a good idea to keep it in mind, particularly for YMYL sites.
For more advice on SEO
strategies check out our SEO services and get in touch today, we’re happy to help! Content marketing should be an integral part on any online marketing strategy. Of course, we all know what content is by now. After all, content is everywhere. With images, videos, blog posts and infographics visible on every corner of the internet it can be hard to know where to get started.
As a result, you may just end
up half-heartedly writing a short blog post every few months or randomly posting images on social media. Unfortunately, that’s not going to be enough to compete in today’s saturated content market. So, rather than aimlessly posting into the void, it’s time to start thinking about content marketing and the benefits it can bring to your business. What is content marketing? HubSpot define content marketing as ‘…the process of planning, creating, distributing, sharing,
What sets an effective content
marketing plan apart from creating and publishing random content is the strategy. A good content strategy takes into consideration your understanding consumer loyalty target audience, KPIs and goals to create valuable, relevant and consistent content. A good content strategy will also continuously measure and analyse the results of your existing content in order to inform your future strategy. Different types of content marketing There are many different types of content marketing.
The type of content you wish
to produce will differ depending on your industry, target audience and goals. However, we generally recommend a mix of the following in order bzb directory to create a diverse content strategy that appeals to multiple different types of users: Social media content Infographics Videos Podcasts Blog posts Long form content such as e-books and whitepapers Why is content marketing important? There are many different benefits of content marketing.
