If you notice changes on just one page, this is probably not due to a Google core update. How Can I Optimize My Website for the March 2023 Core Update? Similar to previous core updates, Google did not provide any specific information about their recent algorithm changes. As a result, there is no definitive procedure on how you can optimize your website following this update. Instead, you’ll have to look at holistic changes to your website and its content. Google mentioned in their page quality guidelines that practicing E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is one of the important things you need to consider to maintain good quality content in the SERPs. If you’re interested in understanding how to recover from a broad core algorithm update, I have a few key SEO practices to help you: relevant factors Google considers since they are user-centric.
Letting users navigate your website easily
will make you gain a high engagement rate online. These are the vital recommendations and some tools I would suggest for you to maintain and improve your website user experience: Ensure your website is mobile-friendly: you can check your website’s mobile-friendliness through Google Search Console’s Mobile-Friendly Test. Improve page speed: You can use PageSpeed Insights to check your website’s speed on mobile and desktop. This tool also suggests improvements and factors you need to improve on or avoid on your website. Improve Readability: check your website regularly and make sure the font details and the positioning of the texts are readable and uniform. Improve accessibility and navigation: make sure your website is accessible and navigational to all kinds of users.
This includes providing descriptive alt text
on images, closed captions on videos, and ensuring compatibility for text, visuals, buttons, etc. on all types of screens. Avoid using intrusive ads or pop-ups: this may lower users’ perception of your website, or distract them–both will reduce engagement. Additionally, make sure your website is secure from any kind of online threat. Create high quality content Creating high-quality content will always be a must for ranking high and ensuring Google finds your website authoritative. I’ve written a guide on how to write helpful, informative content (following Google’s most recent content update) if you want to improve your content strategy or revisit your old blogs and landing pages. Other standard practices you might have to double-check on your website are keyword stuffing, readability, duplicate content, scraped content, and relevance to users.
Not following what we consider good practices
in these areas can harm your credibility as a website. If you ever have trouble refreshing your old work or generating new content, you have the option of using generative AI. Tools like ChatGPT and Jasper can help you lessen the time and effort spent on updating your content–though use these tools carefully. Make sure to proofread and fact-check (as AI tools are never 100% accurate when it comes to data), and add your unique insight and expertise to what they generate. Doing so makes all the difference for your rankings. Other tools, like Bing AI, can also help generate content, though not on the same level as tools specifically designed for copywriting.
Unlike ChatGPT, however, it does have access
to the internet and is integrated austria phone number library with OpenAI’s GPT-4. So it can create more informative or insightful answers for you. Refrain from doing Black Hat SEO Websites that practice Black Hat SEO may experience spikes in traffic and ranking–but these are inconsistent. And, these practices essentially set you up for future penalization. Common black hat practices are using hidden headings, texts, or links, duplicating content, spamming, keyword stuffing, and cloaking content or URLs. Websites that take advantage of these methods will eventually drop off the SERPs, despite the initial visibility boost they can provide. How Long Will it Take to Recover from the March 2023 Core Update? SEO, no matter what strategy you decide to use, takes time to show results.
It’s why I don’t suggest you wait when it comes to
recovering from a core update. Starting right away by reviewing your website and auditing your content will help you stay ahead of the competition and minimize losses as quickly as possible. Key Takeaway Google is and will always be user-centric. Changes like the March 2023 core update are meant to improve user satisfaction, and push people-first content to the top of the SERPs. If you’re one of the many SEO specialists scrambling after this core update, it’s time to step back and start creating a plan. You should focus on improving your website as a whole. There is no silver bullet to recovering from this, or to jumping back to your initial position.
Instead, this update calls for a thorough sweep
through your website and competitive keywords can lead to increased advertising expenses analyzing where to improve. If you have not started practicing this, then I encourage you to. Over the years, we’ve seen some epic battles between search engine giants. We’ve watched as Google, Bing, and Yahoo have gone head-to-head, each vying for market share. And now, a new challenger has entered the arena–Bing’s chatbot AI. Launching this experimental tool last February 7, 2023 put Microsoft ahead of the race–and forced Google to take Bing seriously as a challenger for the future of search. But, the question is this: can Bing’s Chat AI take down Google Bard? Let’s probe further. How Bing Chat AI Fares Now Powered by OpenAI, Bing’s new chatbot was designed to deliver better search results and provide a new search experience for users–and it worked.
Bing now has 100 million daily
active users. While that seems like a hk lists tiny number compared to the millions that still use Google today, it’s enough to make them declare a “code red” with their own experimental chatbot, Bard. On March 8, 2023, Yusur Mehdi, Microsoft’s Director of Marketing, shared that Bing surpassed its 100 million daily active users after their Chat AI was launched a month ago. Here’s what Yusur Mehdi has to say about their progress on Bing’s new addition: “Of the millions of active users of the new Bing preview, it’s great to see that roughly one-third are new to Bing. a reinvention and of the unique value proposition of combining Search + Answers + Chat + Creation in one experience.
