This is because this field has absorbed engineers, managers, communications professionals and various profiles belgium mobile database from the world of work, following the trend of career change that is so common today.
The boom in online communities , more digitally mature consumers and the consolidation of e-commerce in Brazil formed the basis that made the Digital Marketing market grow , a sector that continues to expand despite the economic fragility that the country has faced in recent years.
It is estimated that more than 70% of Internet users have already purchased something after an email how to create an ebook from start to finish [free ebook templates] campaign, marketing , etc. and this shows that it is worth investing in this sector .
As it is a field that meets diverse demands, the number of professionals looking to work with Digital Marketing is already large, and with the expansion in the offer of courses, this movement is only growing.
However, specialization in the area has been the differentiator for those who want to stand out in a sea of it cell number candidates. These are part of the investments that companies have sought to make to increase digital maturity through Digital Marketing and technology.
Specialization also opens a path for those who want to undertake and intend to stand out in the world of specialized agencies and consultancies, offering a broader vision of the market, while at the same time enabling greater depth in a specific area of Digital Marketing.
If you want to know how to work with Digital Marketing and are considering your options to start a career, keep reading this article!
How to work with Digital Marketing: the professional in this field
The Digital Marketing area is increasingly incorporating segments based on technology that is being developed over time. As a result, the skills required to work in this area are changing.
Yes, change is a constant in the day-to-day of Digital Marketing careers , but it is still essential to have a solid marketing foundation, knowledge and a strong connection with the business. Therefore, to operate actions and campaigns that bring results to customers, people need to develop characteristics that enable them to work in a dynamic market.
In general terms, Digital Marketing can be defined as a set of communication and marketing actions applied to digital media or channels . Thus, professionals in this area will plan and execute marketing strategies through different fronts with the aim of generating results for brands .
The digital marketing professional cannot, however, disregard offline or traditional marketing, as the combination of the two generates greater engagement and consequently more business for the company.
For this reason, knowledge of digital, creativity and analytical/strategic thinking and dynamic adaptation to the current world are skills that need to be developed by those interested in this field.
Check out some areas of activity and specific skills within Digital Marketing
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- Content Marketing and Inbound Marketing : professionals working with content marketing and the inbound methodology create relevant content aligned with the customer funnel stage to engage, educate and increase business opportunities.
- Big Data and Business Intelligence : here, professionals deal with the organization, collection and interpretation of data.
- Social media and networks: perhaps the best-known area. This axis includes people who strategically operate accounts on Facebook , Instagram, etc. Some common roles are social media analysts and digital media managers.
- SEO and SEM : SEO ( Search Engine Optimization ) and SEM ( Search Engine Marketing ) are a set of techniques and tactics aimed at good positioning in search engines – whether organically or paid.
- Growth Hacking :when the goal is to grow the business exponentially through innovative, highly disruptive strategies and ideas , we are talking about Growth Hacking techniques.
Although we have separated these axes for the sake of understanding, it is important to emphasize that these areas are not isolated; they interact to produce quality results. And when professionals understand more about each element, they can better perform their functions.
How much does a Digital Marketing professional earn ? What is the job market like?
To know how to work with Digital Marketing , you need to know the possible positions and the remuneration, that is, the salaries that a professional in the field can receive.
According to the website Glassdoor , formerly LoveMondays, the average salary for a Digital Marketing Analyst is R$2,948/month, but it is possible to find companies that pay much more depending on the employee’s qualifications.
In addition, there are many other roles besides analyst. Let’s look at some professions and their possible salaries according to research by consulting firm Robert Half.
Marketing /Communication Analyst
Job Summary: Entry-level position in the digital career, this professional helps develop and execute strategies and actions for client success.
Salary information: R$ 1,600.00 – R$ 6,000.00
Digital Marketing Coordinator
Job summary: Responsible for organizing and monitoring the development of activities outlined in the strategy. Also responsible for monitoring the ROI of content (articles, social media , etc.).
Salary information: R$5,100.00 – R$9,000.00
Market Intelligence Analyst
Job Summary: The high volume of data generated in the digital environment ( Big Data ) has served to create predictive analyses and greater precision in strategic decision-making. Organizing the collection and transforming this data into useful information is one of the functions of the market analyst.