While remarketing and retargeting can be us in a complementary way, the difference between these two strategies lies in the phase of the buying process from which each campaign is conduct.
Companies use retargeting when prospects are close to being convert into customers . It usually uses cookies or email addresses to deliver paid advertisements on sites or social networks visit by Internet users.
Remarketing , on the other hand, is an approach us upstream , where the company’s objective is to introduce the offer to its target. Remarketing typically involves email marketing , where a company deploys a series of creative emails as a strategy in order to engage with potential customers.
Although remarketing and retargeting strategies approach marketing in slightly different ways, it is important to leverage both strategies in order to deploy an effective campaign.
Retargeting ads work by deploying cookies
which are small pieces of data, stor in a web browser us to track a user’s activity . Concretely, here is how it works:
List-bas retargeting : This involves collecting and aggregating the email addresses of current and potential customers in order buy telemarketing lead to target these prospects on social networks.
After uploading the contact list to a social network’s advertising platform, a retargeting campaign can be creat to target certain behaviors and characteristics, such as interests, hobbies, age range, and location. list Although-bas retargeting is less us and involves more preparatory work than pixel-bas retargeting, કરવા માટે અપશુકનિયાળ this approach provides companies with more information about customers.
Before launching an ads retargeting campaign, it is necessary to identify the company’s marketing objectives , the target and the sites where to broadcast the ads . It is necessary to carry out this step
carefully in order to effectively measure the results
During a retargeting ads campaign, you have to target a specific audience . As a result, the company will be able to adapt the ad. There are also other factors to consider when segmenting:
For the realization of a retargeting ads campaign, it will be necessary to evaluate the tools to be us . There are, for example, different social networks and platforms on the web. Once again, in order not to be mistaken in this choice, it will be necessary to consider the data already acquir upstream.
Facebook Ads and Facebook Pixel are, for example, two methods available. To do this, the company must either set up a Facebook agb directory business account to serve ads or set up a pixel on the target site. From there, the marketing team can segment the audience through Facebook’s demographic filters, set a budget, and track the results of the ads retargeting campaign.
Bottom Line: Retargeting ads campaigns improve a company’s visibility and/or convert prospects into real customers . It will simply be necessary to arm yourself with patience to collect data about them in order to offer effective personaliz ads.
