One of the most important points in a backlink acquisition strategy is to understand what your biggest assets are when it comes to making a partnership.
What do you have to offer that would make a potential partner reciprocate with a backlink?
There may be several options:
- Content: quality content that your partner will want to show to their buyer persona .
- Data: Data that is new to the market, for example, a survey your company has conducted.
- Product: Offer a free month of your tool in exchange for a link, for example.
- Service: same as above, but offering your service or part of it.
- Authority: Your site’s authority can be attractive to your potential partner.
- Team: Your team can rely on strong names in your market, who can be used as in this exchange, by participating in webinars, interviews and the like.
Here, it is important to be especially careful about your product and service. It can be a bargaining chip, but remember to give it the right value . Identifying your biggest assets is a powerful weapon for getting backlinks.
Many people think that all they have to offer is “a link back.” Go off the beaten path and earn valuable links!
3. Find good partners
Your backlink strategy will only middle east mobile number list be as good as the quality of your partners. A car repair shop sending a link to an online poker site doesn’t make much sense, for example.
Please consider the following factors:
- market and similar topics;
- companies and people;
- similar people;
- link probability.
Let’s present a good example of a partnership. You have a candy company. And you want to publish the following material: The Complete Guide to Making Themed Cupcakes .
Look at examples of good potential partners:
- food blogs;
- recipe sites;
- party websites/blogs.
All topics are directly related to the material offered and the public would therefore be interested.
In order for the strategy to yield good results, it is necessary to know how to identify the characteristics of a good backlink. So let’s look at the anatomy of a perfect link and analyze each of these characteristics in detail:
- domain and page authority;
- natural links;
- anchor text/anchor text;
- link type: nofollow/follow;
- position of the link on the page;
- text or image link;
- market;
- new domain.
Domain and Page Authority
As we said at the beginning of this when choosing a club content, the higher the authority of a site, the higher the authority transmitted by that backlink. You can find out the authority of a page using some tools.
The most popular metric is MozBar , a free tool from Moz. It features DA (domain authority) and PA (page authority).
But there are also other very good metrics such as Majestic ‘s Trust Flow (reliability/authority) and Citation Flow (volume of citations received by the page).
Another example, similar to Moz, are the metrics presented by the best backlink tool on the market, Ahrefs — you can check this information using their free tool, Ahrefs WebMaster Tools .
It shows the UR —URL Rate, the authority of the page— and the DR —Domain Rate, the authority of the domain.
Now you might be wondering, how do you know if a partner’s authority is good or not? What is a good DA? Well, this can vary from market to market.
So my advice is to do a comparative analysis. Identify your metrics and compare them with:
- a great company in your field;
- a medium-sized company;
- a small business;
- your main competitors.
This way, you’ll identify what a good metric is in your market. And you’ll also find out if your domain authority can be an advantage when offering a link exchange, for example.
Natural links
One of the most important text services factors for a backlink is its naturalness . Especially when we think about the authority that the page is receiving when Google identifies it.
A natural link is a link that another website spontaneously creates to yours . That is, you received that link not because of a strategy or an exchange, but because they saw the quality of your content and it made sense for their buyer persona.
An example of a spontaneous link we made to SEMrush (a keyword, competitor analysis and backlink tool).
The content is about the best keyword tools. When mentioning the main tools, we made a link to each one of them, because our buyer persona might be interested in them and would want to know about them and/or use them: that’s a natural link.
Imagine, on the other hand, that in the footer of our blog you find a link to “Mercedes cars” , along with other links to our institutional pages.
It doesn’t make any sense. It’s probably a purchased link or a very forced exchange. Of course, this is an exaggerated example, but the point is clear.
You might be wondering, so shouldn’t I do a link strategy? Should I just have good content, a good website, put it out there and wait for links? No! While you have to do all that, you can’t stop there!
The idea is to keep in mind that each association, each backlink you receive, must be as natural as possible: a link that Google interprets as a spontaneous link from your partner .
Note: This topic is a suggestion for those who use UMTs — URL parameters — in a link building strategy. These links will never look natural to Google. UMTs will only make sense in a direct link to a landing page or sales page (and even then we wouldn’t say it’s ideal).
Note: This topic is a suggestion for those who use UMTs — URL parameters — in a link building strategy. These links will never look natural to Google. UMTs will only make sense in a direct link to a landing page or sales page (and even then we wouldn’t say it’s ideal).