Then the expression “inbound marketing” appear, the term was spread by Brian Halligan, founder of Hubspot. For him, the concept is as follows: to attract the attention of search engines and Internet users without having to resort to traditional advertising, it was necessary to produce very high-quality content.
Unlike the various techniques us in traditional marketing (cold calling, door-to-door sales, etc.), inbound marketing involves bringing prospects to you rather than looking for them.
The consumer undertakes research on his own on solutions or potential answers to his problems and questions. He must therefore
approach your company in order to obtain them
Inbound marketing is about generating traffic, acquiring leads, converting them into customers, and then retaining them. All of this must be done by building a relationship between your brand and your audience. The more a company takes recent mobile phone number lead care of its audience, the more it will convert visitors into prospects and then loyal customers.
Inde, on the one hand, the massive production of advertising from all companies causes an overabundance that only drowns consumers. On the other hand, technological developments have meant that the techniques deploy in traditional marketing are gradually moving away from consumers, such ប្រភពយុទ្ធសាស្ត្រ៖ តើវិធីសាស្រ្តនេះដំណើរការយ៉ាងដូចម្តេច? as antispam devices that block certain content in users’ email boxes.
Social networks and e-commerce have experienc an unparallel boom. Internet users can now buy online without leaving their homes, on Facebook for example, or at an online store. Companies are then oblig to adapt their prospecting methods at each level of their customers’ purchasing journey according to the change in their behavior.
Know your avatar well
Quality content attracts more attention from visitors. In addition to your company’s website, sharing this content on social networks is also an effective way to gain visibility, because these social platforms bring together almost all Internet agb directory users, so your potential customers are surely among them.
If you have manag to collect their email address, it means that they (now leads) are really interest in the content you are sending them. Of course, the goal is to sell your products or services, but don’t act by immiately tackling the sale of your products and nothing else. Implement a strategy bas on listening and solving the problems of your prospects so as not to be too intrusive with them.
