The goal of this section is to give you a step-by-step LinkedIn outreach guide to creating a great LinkedIn outreach process.
You will need to follow every step from start to finish to do it correctly.
Let’s go for it!
Step 1: Find your target audience
The first step is to find the people you want to reach on LinkedIn.
To do this, you can build your buyer personas with the help of your marketing team. You’ll need to create several types of personas that fit your ideal customer.
For example, if you are trying to reach small businesses in dataset the United States, your persona could be “Small Business Owner.”
Once you’ve built your buyer personas, you can start using LinkedIn’s search engine to find relevant leads.
Step 2: Choose the tool you want to use in your process
As we’ve seen, there are different ways to reach your leads from LinkedIn.
If you’re using a free version of LinkedIn and don’t have the budget for a pro version, we recommend starting with connection requests or group conversations.
But the best workflow for LinkedIn outreach is using the Sales Navigator + LaGrowthMachine combo. With the help of LinkedIn Automation, you’ll gain:
- A long time.
- A very precise segmentation method.
- An infinite number of qualified leads with the Growth Machine to contact and messages to send.
- A better view of your entire outreach process.
- Many more leads .
Step 3: Build your LinkedIn lead list
Once you have your buyer persona and segmentation method, spain business fax data list it’s time to start building your lead list.
To do this, if you work as a salesperson for the B2B industry, we recommend starting with at least 100 leads.
This way, you can build multiple buyer personas and gain enough data to understand what works and what doesn’t, allowing you to scale your efforts!
You’ll need to choose the criteria by which you want to organize your lists. You can create lists based on:
- Demographic criteria
- According to behavior
- Criteria for commercial data
- Etc.
If you use Sales Navigator, you can use the Lead Builder or Advanced Search features to find relevant leads and build your lists directly in the tool. You can export them to another tool like LaGrowthMachine.
Step 4: Build your messaging scenarios on LinkedIn
Now let’s get to the important part of this post.
There are two ways to send LinkedIn cold messages:
- The old-fashioned way , manually, which is very accurate but time-consuming.
- In the most modern way , with the help of automation, thanks to a tool like LaGrowthMachine.
With this second method, you can send thousands of personalized belgium numbers messages to thousands of highly qualified leads… in just a few clicks.
You might be wondering, “Yes, but bulk emails are all the same and don’t convert well,” and you’re right. To avoid this, we recommend using LaGrowthMachine.
Thanks to our customizable fields, various actions, and the ability to request a review of your writing, we ensure that your message will be 100% personalized.