Where do your visitors come from? And which visitors convert best? By default, Google Analytics has a specific view of the channels. In this blog, we will explain how to use UTM codes to give your campaigns the right tags and tell you how to group your sources and media in Google Analytics.
With this blog we want to give you more and better insight into the importance of obtaining data via UTM codes. Furthermore, we want to teach you how to assign the right value to a specific traffic source. If you create the right UTM codes and set up your own channel grouping, Google Analytics gives you much more insight than the standard reporting. This way you can analyze the effect of your marketing campaigns and the converting sources and media much more specifically.
What is a UTM code?
We still regularly see social posts and social ads that do not contain UTM codes. A missed opportunity! With UTM codes you give parameters to your URL, so that you can immediately see what effect your social or e-mail marketing campaign has. And you can use these insights to determine your results and focus. Measuring is knowing!
Why do you use UTM codes?
You want to analyze the results accurate mobile phone number list of your (organic and paid) campaigns on social media and email, for example, in Google Analytics (or another analysis tool). This is important, because the attribute values of platforms such as Facebook, Instagram or LinkedIn differ from the standards in Analytics. If you do not use UTM codes, you will see that the results differ across the different tools. In practice, you will see that a provider always gives its own channel some extra ”dots” in its own tooling. Then you are comparing apples with oranges, and there is a risk that you draw the wrong conclusions about the success of the campaign.
How to create a UTM code
To create a UTM code, Google ມີການແກ້ໄຂ “ຄ່າໃຊ້ຈ່າຍບາງຢ່າງ, ບໍ່ມີໂຕະໃຫມ່”. has created a handy tool: the Campaign URL Builder . In addition to this UTM builder, you can also use a UTM builder template or add the parameters per specific agb directory advertisement in the Facebook business manager. We prefer the URL builder and the template below.
