How to build an effective

A video collaboration could involve engaging an influencer to star in a campaign video or video series.

Video content can be easily repurposed and re-distributed and you can make quality videos – long and short-form – without hiring aA professional, like this partnership between micro influencer Steph Bohrer and Hourglass cosmetics.

If you are planning a giveaway, you could engage an influencer to host the giveaway for you on their platforms, creating the visual to promote the giveaway and driving their audience to your profile.

See the example below from beauty subscription service, IPSY with Clarrisa Ruiz to celebrate her reaching 4,000 followers.

This involves engaging an influencer to ‘take over’ your social gambling database channels for a period of time, allowing them to post content directly to your story, or host a live video.

Make sure you and the influencer promote the takeover in advance and they cross-promote on their channels on the day. The example below is a takeover by publisher Little, Brown and Company that uses Instagram takeovers to promote new titles. In this example, the company coordinated a takeover event with Anna Pitoniak (author) to promote the release of her book, Necessary People.

This is an example of a short-term activation that’s particularly great if you have a timely message, charitable cause or social issue you want to boost, like a new helpline or a charity event. For this initiative, it works to contact a targeted list of influencers of various sizes, ask them to boost your message and give them options – this could be as simple as sharing your post to their story.

A great example is the National Adult Literacy Agency in the UK which used Instagram influencers to promote its free distance learning services.

If you work in this sector, listen to our podcast ‘Marketing for Nonprofits’ to find out more.

So, now that you know more about influencer marketing, how do you build an influencer marketing campaign? Check out our influencer marketing brief to help figure out what you want from an influencer collaboration.

Here are some important steps to help you plan.

Before you kick off any influencer campaign you need to nail down your goals or KPIs for the campaign. Are you looking to raise brand awareness, promote a new product or drive leads?

At this stage, you need to confirm the budget you  leather panties and thongs will need for the influencer to promote your brand or product. The costs vary depending on the influencer, network and scope of the campaign. Use this media budget planner to keep track.

Make sure you choose the right platform for your audience, sector and campaign type. Is it video content you’re creating, a blog article or imagery? The content type will determine the platform as TikTok or Instagram are great for videos while a blog may do better on X or LinkedIn.

Choosing the right influencer is global seo work essential and there are several areas to consider:

• Audience type and quality: Are their followers the ideal target audience you are trying to reach or engage?
• Preferred social network: What social channels do they use effectively? How are these channels used by your audience?
• Content quality: Do they create content that aligns with your brand values?
• Authenticity: Do they appear genuine and believable when they promote products?
• Brand personality: Do their communication style and personality fit with your brand values?