Unlike Amazon — or even Google Ads — you can’t specify the keyword you want to target in Google Shopping. If you sell white tennis sneakers, for example, you can’t create an ad group that targets keywords related to that product. Instead, you rely on like, “white tennis sneakers,” or, “white canvas tennis shoes.” Google uses your product title, description, and category to determine when to display your ad.
you could optimize your product listing
So, while you can optimize your listing for certain canada telegram data keywords, you don’t have the same control that Amazon’s advertising services offer. For example, if you’re creating a Sponsored Brands advertisement on Amazon, you can use manual targeting to list keywords that would make your ad appear in search results. Plus, for those high-value keywords. In short, if you want maximum control of your ads, Amazon is the way to go.
Amazon uses several types of advertisements
2. to reach shoppers While advertisements from Google Shopping display across Google’s various platforms, like YouTube, Amazon offers variety in the appearance of your product ads. You can choose from Sponsored Products Ads to Sponsored Brands to Product Display Ads. The appearance and placement of these ads in Amazon search results can help you reach your target shopper. For example, a Sponsored Brands ad dominates search results on Amazon — it’s the first thing users see.
The appearance of Amazon’s ads Mean while
Product Display Ads, reach consumers looking at a similar or alternative product. With these kinds of advertisements, you’re connecting with users as they shop, not while they’re watching an unrelated video. The versatility of Amazon ads is useful, especially if Amazon is your prime channel for product orders. 3. Google Shopping offers access to shoppers in more than 35 countries In the Google Shopping versus Amazon debate, however, Amazon doesn’t match the reach of Google Shopping.
Countries that both platforms reach include
With Google Shopping, you can reach consumers podcasts are also considered an upgraded in more than 35 countries. With Amazon, you can only advertise to users in 10 select countries. Canada France Germany India Italy Japan Spain U.K. U.S. For some businesses, this difference in reach may not matter. If you only ship to the U.S., Canada, and U.K., for instance, it doesn’t matter that Google Shopping can reach users in Brazil, Japan, or Australia.
Google Shopping and Amazon
A comparison between the reach of What if your vietnam data target audience is in China, though? Unlike Google, which China’s Internet blocks, Amazon can advertise to shoppers in China. That is a massive win if your target shopper resides in China. Google Shopping, however, offers similar wins if you’re targeting audiences outside the reach of Amazon ads. As a result, it’s critical to consider the demographics of your audience when comparing these platforms.
