With all these benefits, you might be wondering where to find a Facebook Pixel. But in reality, you can only create one.
The process is quite simple:
1. Go to Facebook special database Events Manager.
2. Find the Pixels tab in the Measurement & Reporting section and open it.
how to create a pixel on facebook
3. You need the “Create Pixel” button. Click on it.
4. Give the Pixel a name.
5. Specify the address (URL) of your web resource.
6. Select the method by which the code will be installed.
In order for you to be able to collect data, you need to complete the next step, which is to install the Facebook Pixel on your website. There are two ways to do this: manually or using special services (WordPress, Squarespace, Google Tag Manager, etc.). In the second case, the installation will be done automatically.
how to connect facebook pixel
Each option will have its own installation instructions, which you can see after you click on one of the suggested options. Let’s look at how to install Facebook Pixel manually.
Manual Pixel Installation
First of all, you need to find the Pixel code and copy it.
Where to find facebook pixel. The next step is the following algorithm of actions. Open the source code of your site in the editor, then find thetag in the HTML code.Paste the copied Pixel code just before the closingtag. Make sure the code is past on all pages of the site.
Set up event tracking. Add the appropriate event code to the appropriate places on the site.
Check in Ads Manager that events are being record.
Let’s note right away that opening a specific URL can only determine some of the actions that users have performe. Therefore, it is important to set up events. There are 17 of them, and each of them is accompanied by installation instructions. Once you open it, you can copy the necessary code.
Instagram Facebook Pixel
An easier way to connect Facebook Pixel fine arts department: information complete is to use Google Tag Manager. We will tell you more about this below.
How to work with Pixel
Now that you know how to create a FB Pixel. Let’s look at how it helps optimize your sales funnel. We’ll use 3 standard events:
ViewContent the user view the product;
Add To Cart the product has been adde to the cart;
Purchase a purchase has been made.
We create separate audience segments for each event. And set up target advertising campaigns to increase the effectiveness of each ad. We also use remarketing strategies:
ViewContent
we remind those who left without making aol email list a purchase about the product;
AddToCart encourages those who left the product in the cart to complete the purchase;
Purchase exclude from general campaigns, use to create similar audiences (look-alikes).
This way we get the most personalize advertising and increase conversion at every stage of the sales funnel.
