Even before the term lead nurturing was! coined, prospective customers were followed up with regular visits and phone calls. Sending direc!t mail to announce events is also widely used, but nowadays the mainstream method is to use! email or specialized tools rather than these analog methods.
Since email still serves! as the main means of communication! in the business world, lead nurturing using email is highly effective in B2B sales.
7 Ways to Nurture Leads via Email
There are seven main methods! for lead nurturing via email. We’ll briefly explain each of these methods below.
Step email
This is a method of categorizing! each lead’s situation oman whatsapp number data toward purchasing and sending emails with! the most suitable! content to each lead. The “step” is because the content of the emails sent is divided! into stages, and the email content is created so that the recipient feels that the content gradually! becomes more substantial.
Advertising/sales emails
If there is new news about your company’s products! or services, this email will be sent to advertise it. Since the same! email is sent to everyone, it is more for! announcements than for attracting customers.
Information email
These emails are used to notify customers! in advance when holding seminars, events, etc. The content of the email is “Please participate! if you are interested,” so the email itself does not directly increase the desire to! purchase, but it is useful for subtly! maintaining tiffany chelsvig visepresident, mense contact with leads.
Auto-reply email
There is a function that allows! you to automatically reply to people who make inquiries using a dedicated form on your! company’s website. I think most companies have implemented this function, and the fact is that auto-reply emails have a very high open rate because you are the one taking the action of making an inquiry, and depending on the content, they can be very appealing.
Thank you email
Thank you emails are a type of auto-reply email mentioned above. They are called thank you emails because they are automatically sent to people who have made inquiries or purchased products, and contain the message of gratitude, “Thank you.” As they are a type of auto-reply email, they have a high open rate, and thank you emails can be a powerful weapon if you don’t just convey gratitude but also include links to highly relevant information or product information with an eye toward upselling.
Unearthing dormant customers
I think there are many leads who have made inquiries in the past, but have never heard from them again. Even if the contact has faded, they were sale leads still interested in your company’s products at one point, so providing the latest information on your company’s products and events at regular intervals can help unearth dormant customers. Although the probability is not high, it is worth approaching them with a “whatever works” mentality, as the cost of sending emails is extremely low.
Segment Email
This is a method of categorizing leads according to certain conditions and then sending emails with the most appropriate content to each classification group. Those who receive the email are more likely to feel that the content meets their needs, and the finer the segment, the easier it is to reach them.
Offers email marketing
At Hajimari, we handle email marketing, which requires a lot of in-house man-hours as part of our marketing activities.