As a world technology giant today, Google continues to strive to provide the best innovation through the products they create. There are quite a lot of Google products that are often used every day, such as Google Maps to Gmail. Not only that, Google also has products for IT and website developers who need the help of tools that can make their work easier. The product is Google Tag Manager.
As the name suggests, Google Tag Manager is a tool for placing tags. Before going deeper, tags are actually pieces of code that are inserted or embedded in JavaScript or HTML of a website to get the desired information.
This information can be in the form of how many people visit a website page, which links are opened the most, how people get to the website (via Google or other sources), and which products they remove from their shopping carts. Through tags managed with Google Tag Manager, you can gain valuable information about the behavior of website visitors. Tags also send this data to other Google products such as Google Analytics and Google Ads, allowing for deeper analysis and optimization of your marketing campaigns.
List of contents
Google Tag Manager Explained
Benefits of Using Google Tag Manager
Advantages of Using Google Tag Manager
1. Practical
2. Free
3. Guaranteed security
Why Use Google Tag Manager to Improve User Experience
1. Tracking User Behavior on Website
2. Increase Website Speed
3. Adding Personalization Features to the Website
How to Use Google Tag Manager to Track Website Performance
1. Create a Google Tag Manager Account
2. Adding Google Tag Manager Code to Website
3. Adding Tags to Google Tag Manager
Google Tag Manager Explained
Now that you know what tags are for, it’s time to talk about Google Tag Manager. As a product specifically for tags, Google Tag Manager is a tool that can make the entire process of placing tags much easier.
How to use it is also easy. You only need to enter the code into the website once. Later with Google Tag Manager, it will be automatically entered into the appropriate section. You also don’t need to write the same tag over and over again. Google Tag Manager kazakhstan phone number library can create and monitor tags, so your work becomes more efficient and easier.
SEO Banner – General 2
Benefits of Using Google Tag Manager
There are various benefits of using Google Tag Manager that can make the work of IT activists and developers easier, such as:
With Google Tag Manager, IT and developers don’t have to bother coding to embed tags into websites. They can do other more important work.
Even though the tag is created by Google Tag Manager, you can still change and organize the tag according to your wishes. It doesn’t mean that because it is created by Google Tag Manager, you can’t customize it.
Tags created by Google Tag Manager are guaranteed to have quality assurance. With this condition, problems that usually occur in the creation process can be minimized due to human error itself.
It doesn’t stop there. There is still one advantage of Google Tag Manager. The quality of your work is certainly more guaranteed because the system created is able to support it all. The results produced by this tool also certainly have good accuracy in the use of its analytical tools. Finally, when you want to make a report, the data contained in it can certainly be accounted for because the information presented is the actual number.
Advantages of Using Google Tag Manager
Google Tag Manager (GTM) is an essential tool for monitoring website visitor activity effectively. Here are some of the benefits of using Google Tag Manager:
1. Practical
Google Tag Manager (GTM) allows you to save valuable time and resources. Rather than relying on web developers to do data tracking, which can be time-consuming, GTM gives you direct control to implement and manage tracking tags efficiently.
2. Free
Another advantage of GTM is that it is free to use. As a digital business owner, this is an opportunity that should not be missed. By utilizing GTM, you have a powerful tool to understand the behavior and interactions of visitors on your website, so you can make data-driven decisions to improve overall business performance.
3. Guaranteed security
With Google as the developer, Google Tag Manager (GTM) security is unquestionable. You have full control over user access in your GTM account, ranging from “No Access” to “Publish”. These settings can be easily managed through the “Admin” and “User Management” menus, providing an extra layer of security for your data and tracking.
Why Use Google Tag Manager to Improve User Experience
Using Google Tag Manager can significantly improve the user experience on a website. Here are the main reasons:
1. Tracking User Behavior on Website
Google Tag Manager allows you to easily implement and manage various tracking tags, such as Google Analytics, Facebook Pixel, or other custom tracking tags. By tracking user behavior efficiently, you can understand how users interact with your website.
This information provides valuable insights into the most visited pages, user navigation, and conversion behavior. Through this in-depth data analysis, you can make more informed decisions to improve your website design and content to meet user needs.
2. Increase Website Speed
Next, Google Tag Manager can help improve arbeidswetten yn in ynstelling foar lytse bedriuwen website speed by managing tags efficiently. As a central tag manager, Google Tag Manager allows you to avoid adding tags directly to the HTML of each page, which can slow down loading times.
Through proper management, you can optimize website performance by minimizing the overhead associated with tag processing. This has a positive impact on user experience as page load times become faster, increasing visitor retention and reducing the rate of users leaving the site.
Also Read: Google Gemini AI and Its Impact on Digital Marketing
3. Adding Personalization Features to the Website
Google Tag Manager also allows the implementation of personalization features without having to directly intervene in the website code. So, by adding personalization tags through Google Tag Manager, you can serve content that is tailored to user preferences and behavior.
For example, you can create a more relevant user experience by tailoring offers, content, or promotions based on tracked behavioral data. This can help increase user engagement, conversions, and overall satisfaction.
How to Use Google Tag Manager to Track Website Performance
How to Use Google Tag Manager to Track Website Performance
After knowing the benefits, you may be deb directory interested in using Google Tag Manager in managing your business. Here are the steps to use Google Tag Manager:
1. Create a Google Tag Manager Account
First, access Google Tag Manager and log in with the Google account you want to use. Once logged in, create a new account by clicking “Create Account” . Fill in the account details, such as name and time zone that matches your location.
After creating an account, you need to create a container for your website. Here’s how:
Click “Create Container” and give the container a name (usually the website name)
Select the platform type “Web”
After that, Google Tag Manager will provide the container code. You can copy and paste this code into every page of your website before the tag to install the container.
