Using WhatsApp marketing allows for direct and fast communication, something that many companies are already taking advantage of to improve their sales. To better manage these interactions and optimize your campaigns, WhatsApp marketing Discover the best tools tools help you automate and personalize messages for each customer.
In this post, you will learn what these tools are, how they work, and how to select the best option for your business, boosting your marketing strategy and optimizing your campaigns to get better results.
What is a WhatsApp marketing tool?
A WhatsApp marketing tool is a software designed to facilitate and optimize marketing campaigns through WhatsApp. These whatsapp blasting tools allow businesses to effectively communicate with their audience, personalizing messages and managing large volumes of communications efficiently.
What are the functions and features of a WhatsApp marketing tool?
To make the most of WhatsApp marketing tools, it is important to know its main functions and how to use them:
1. Automate messaging
The ability to schedule and send automated messages allows you to maintain constant contact with customers without any additional effort. For example, in a virtual store on WhatsApp, you can set up automated messages to notify customers about a special sale or remind them about a pending payment, keeping them informed.
2. Allows you to personalize your communication
Personalization helps each customer feel valued. Imagine a travel agency sending messages with the recipient’s name and details about destinations of interest based on previous searches. This approach makes the customer perceive the offer as more relevant and attractive, improving interaction and response.
3. Facilitates the integration of chatbots
Chatbots are virtual secrecy of correspondence – telegrams – examination by tax agents assistants that can answer questions and process orders 24 hours a day. For example, Leadbot , the Leadsales chatbot, can share information about your products and answer your customers’ frequently asked questions, streamlining customer service and lightening the load on your team.
4. Includes the use of data analysis
Data analysis allows you to evaluate the performance of your messages and adjust your marketing plan . An e-commerce company could use this feature to track promotional message open rates and link clicks, determining which campaigns clean emai generate the most interest and tailoring future mailings to improve results.
5. Facilitates integration with CRM
Integrating your WhatsApp marketing tool with a CRM makes it easy to track all your customer interactions in one place. You can use Leadsales to sync your WhatsApp messages and better manage your customer relationships, ensuring detailed customer follow-up to close more sales.
How to choose the best WhatsApp marketing tool
Choosing the right marketing tool for WhatsApp ensures that your business gets the best possible results. To do so, you need to consider a few elements, such as:
1. Define your goals
Determine what you want to achieve with WhatsApp marketing. If your goal is to automate responses to speed up customer service or send mass promotional campaigns, look for tools that make these tasks easier.
2. Study the available options
It’s important to do your research and make a list of options that meet your needs. Look for tools that have good reviews and a solid reputation. Evaluate both official WhatsApp Business API providers and third-party platforms that offer additional features, such as advanced customization or detailed analytics.
3. Evaluate functions and ease of use
Compare the features of each option on your list, considering things like automated messaging, customization capabilities, and support for multimedia content. Also make sure the interface is user-friendly and easy to use so you can get the most out of the tool without any complications.
4. Consider integration with other systems
A tool that integrates well with your CRM for WhatsApp or other marketing platforms can improve customer tracking and management. For example, tools that sync messages with your CRM help keep all customer information in one place, making campaign planning easier.
5. Review prices and subscription plans
Compare pricing plans to find an option that fits your budget. Consider both upfront costs and additional expenses for advanced features or more users, and check if the tool is scalable as your business grows.
5 marketing tools for WhatsApp
Here we share five tool options, with their features and prices, that can be perfect for taking your WhatsApp marketing to the next level:
1. iSales
iVentas is a platform designed to help businesses manage and convert leads efficiently. It offers advanced features such as message automation, dynamic surveys, and landing pages.
Main Features
- Bulk and scheduled messages.
- Multi-option chatbots.
- Integration with landing pages and ads.
Plans and prices
- 16-day trial: $16 USD, with 3 agents and 200 conversations.
- Basic Plan : $39 USD/month, with mass messages.
- Pro Plan: $72 USD/month, includes landing pages and two-factor authentication access.
- Corporate Plan: $599 USD/month, with unlimited mass messaging and premium services.
2. Funnelchat
Funnelchat is a tool for automation and segmentation of contacts, ideal for creating personalized conversational flows and optimizing customer relationships.
Main Features
- Message automation and advanced chatbots.
- Integration with various marketing tools.
- Support for managing contacts and message sequences.
Plans and prices
- Basic Pro Plan : $49 USD/month, up to 10,000 contacts.
- Advanced Pro Plan: $99 USD/month, with personalized support and up to 25,000 contacts.
- Customized plans : price to be agreed, with more than 50,000 contacts.
3. Whaticket
Whaticket is a tool that makes it easy to create automated chat flows, allowing you to capture and guide potential customers efficiently, without manual intervention.
Main Features
- Automatic chatbots to answer frequently asked questions.
- Optimized management of sales agents.
- Easy integration with customer service platforms.
Plans and prices
- Basic Plan: $49 USD/month, with support for 3 agents.
- Pro Plan: $109 USD/month, with capacity for 8 agents.
4. WATI
WATI is an official WhatsApp Business Solution Provider, ideal for businesses looking for real-time interaction with their customers and an easy-to-use interface.
Main Features
- Broadcast messaging and contact management.
- Creating custom chatbots without coding.
- Shared inbox for all agents.
Plans and prices
- Growth Plan : $39 USD/month, with 1,000 free chatbot sessions.
- Pro Plan : $99 USD/month, with 2,000 chatbot sessions.
- Business Plan: $229 USD/month, with priority support and 5,000 free chatbot sessions.
5. Brief
Brevo is a digital marketing platform that includes features for WhatsApp, email and SMS campaigns, ideal for businesses of any size.
Main Features
- Intuitive interface and customizable templates.
- Integration of multi-channel campaigns.
- Marketing automation and CRM support.
Plans and prices
- Free plan : up to 300 emails per day Discover the best tools and basic features.
- Starter Plan : from $9 USD/month.
- Business Plan: from $18 USD/month, with advanced features and telephone support.
What are the benefits of using a WhatsApp marketing tool?
Implementing WhatsApp marketing tools in your digital strategy will bring benefits to your company that will improve its results and performance. Here are some of the most important ones:
1. Higher open and response rates
WhatsApp messages have a 98% open rate, according to Sleekflow , meaning your marketing campaigns are more likely to be seen and responded to, resulting in increased customer engagement.
2. Process automation
Automation saves you time and resources. With WhatsApp marketing tools, you can schedule automatic responses and send messages at strategic times, keeping your communication uninterrupted.
3. Use of multimedia content
WhatsApp marketing allows you to send images, videos, and documents, making campaigns more engaging and effective. You can use these resources to highlight your messages and offer a richer customer experience.
4. Profitability and scalability
Unlike other advertising methods, WhatsApp marketing is a cheaper and easier-to-scale option. The tools allow you to manage large volumes of messages and adapt to the growth of the company without incurring high costs.
Success stories of companies that have implemented marketing on WhatsApp
Many companies are already taking advantage of WhatsApp marketing tools with excellent results in their advertising and sales strategies. Here we Discover the best tools share two examples that show how this platform can make a difference:
1. Bolivarian Bank
Banco Bolivariano , a financial institution in Ecuador, used WhatsApp tools with artificial intelligence to improve its customer services. This allowed users to make transactions efficiently and access support quickly. These were the results obtained:
- 98% of queries were handled via WhatsApp.
- 56% of additional services purchased with a credit card were purchased through this platform.
- A 46% reduction in call volume to the call center was achieved.
- 70% of customers preferred to use WhatsApp over other digital channels.
2. Renner Stores
Lojas Renner , a well-known fashion store in Brazil, implemented the WhatsApp Business platform to recover abandoned shopping carts through personalized messages. These were the results obtained:
- A 70% increase in message read rate.
- An improvement in online conversions from 50% to 83% compared to traditional methods.
- A 48% increase in income over the same period, compared to a control group.
Optimize your results with marketing tools for WhatsApp and Leadsales
Marketing tools for WhatsApp make every interaction with your customers more relevant and effective. If you’re looking for a way to boost your digital strategy and strengthen relationships with your audience, it’s time to consider these solutions as an investment in the future of your business.
Leadsales is an excellent tool for WhatsApp because this CRM integrates your WhatsApp interactions with an intuitive and simple customer management platform, allowing you to keep detailed and personalized tracking throughout your business’s sales funnel, strengthening your marketing and sales strategies .
Facilitate communication with your customers and plan effective strategies with Leadsales. Schedule a demo today !
Frequently Asked Questions (FAQ) about WhatsApp Marketing Tools
How do WhatsApp marketing tools connect with other programs?
Most WhatsApp marketing tools allow integration with CRM and e-commerce platforms. This helps centralize contact management and synchronize information, optimizing workflow.
For example, by integrating WhatsApp with a CRM like Leadsales, your interactions are automatically logged, making it easy to track and Discover the best tools personalize future communications.
How to measure the results of your WhatsApp marketing campaigns?
Measuring key metrics of your campaigns allows you to evaluate their performance. For this, WhatsApp marketing tools provide reports on open rate, click rate, response rate, and delivery time. With these metrics, you will be able to identify which campaigns are performing best and what aspects could be improved.
What types of messages can be sent with WhatsApp marketing tools?
Businesses can send a wide variety of messages, including:
- Promotional offers.
- Product updates.
- Event notifications.
- Personalized customer service messages.
- Multimedia content, such as images and videos, to make messages more attractive.
