It will come as no surprise that people are spending more time online. As a result, technology has become more sophisticated and addictive, meaning there’s lots of work for digital marketers!
Over the past few years, digital marketing has experienced huge growth. 2023 is the first year global digital ad spending crossed the $600 billion mark. In 2027, that figure is expected to grow to $730 billion, according to MarketWatch.
That means there are a lot of exciting opportunities out there for marketers and many trends to know.
Whether you’re a recent graduate or a seasoned professional, advances in digital marketing allow you to create more personalized campaigns, drive data-based insights, influence at scale, and use advances in artificial intelligence to automate and speed up tasks.
In this blog inspired by our recent expert middle east mobile number list webinar, we will explore
- The global demand for digital marketing skills
- What skills do digital marketers need to succeed?
- What are the career opportunities for digital marketing graduates?
- How do you future-proof your skills and get ahead?
The global demand for digital marketing skills
Digital marketers are in high robyn denholm rejoint le conseil d’administration de safetyculture demand. Businesses are spending more on digital marketing initiatives and campaigns so it’s a good career to be in. However many businesses report a shortage in digital skills making it difficult to compete online, grow leads, and drive revenue.
Our recent research with CMOs ‘The Marketing au cell numbers Evolution: Leadership, Transformation, Skills, Challenges & the Future’ found that 47% reported a shortage in data analysts while 37% cited a shortage of general digital marketing skills. While the number one challenge was delivering greater ROI on the marketing budget.
According to LinkedIn, the most in-demand marketing skills include a range of hard and soft skills. Management comes in top followed by communication, customer service and leadership. Analytics skills and marketing also rank in the top ten to demonstrate the reliance of businesses on data to drive growth.
Building on those insights, Marketing Week’s Career and Salary Survey asked marketers what they believed were the most undervalued skills – the ones that are essential but not prioritized or given the resources they need.
The first is marketing strategy. This involves thinking more long-term and being more strategic so there’s a plan in place for everyone in a business to understand and follow. This skill comes with experience, but it can be cultivated.
Brand management is second which is understanding how to communicate a brand message on something as unpredictable as social media. How do you keep a consistent image across all of those touchpoints? How can you stay ahead of competitors and keep the message relevant?
Third on the list is data analysis, a skill that’s undervalued and a massive gap in the workforce. Data is crucial as it helps companies target and personalize small groups of people so you can know who they are and what other people like them are interested in.
