Develop your campaign and share with your influencer

• Engagement rates and frequency: How much engagement do they typically get from their following? How often will they feature your product? How often do they publish new content?
• Fees: How do they prefer to be paid (CPA commission, CPC traffic, or flat fees)? Does this work for your budget or goals?

Once you have identified suitable influencers, make contact with them. You can do this via a ‘reach out’ email or social media, but be open, friendly, and honest about what you want and tell them a little about you and your brand.

Don’t be afraid to include detailed information that will grab their attention and let them know if the collaboration is of interest to them. Once they are engaged, you should establish fees and terms and consider a contract.

This is the fun part as you get to share the campaign assets with your chosen influencer and see what happens online! Make sure to use tracking parameters and relevant hashtags you can monitor and set a timeframe.

With your KPIs and goals in place, you can monitor campaign performance. This can be done on the social platform and also on your website through Google Analytics or your CRM. Your influencer should also be responsible for providing data on performance.

There are some useful influencer marketing tools – including AI-powered ones – that can help in your campaign strategy. These include platforms that can automate influencer discovery, influencer outreach and even run entire campaigns.

Let’s look at the best ones by category.

Meltwater provides a social media monitoring and engagement software that uses AI-driven analytics to examine millions of posts from social media networks, blogs and news sites to find the content of interest to you and your brand.

Talkwalker offers social listening and also provides visual recognition analysis so it can track imagery and find influencers on platforms like Instagram or Snapchat.

Upfluence uses software that indexes and updates influencer profiles in real-time and analyzes all their content for reach and engagement. Its Live Capture tool finds the best influencers for your brand.

Followerwonk focuses on X and can help you search profiles, compare accounts, breakout followers and contrast your relationships to find the perfect influencers.

Grin is the all-in-one creator management platform rcs data that helps brands build partnerships. It helps discover influencers, reach out and nurture relationships and report and analyze campaigns.

Maverck has platform that finds relevant influencers, manages the campaign and reports on performance. Its ‘Influencer Index’ lists millions of macro and micro-influencers around the globe and across all major social platforms.

Tip: As the network of choice for many influencers, it’s important to know the top influencer marketing tools for Instagram. Grin, Maverck, and Upfluence all track the platform while Aspire focuses on influencer discovery but recently added a feature to track Instagram Stories.

Download our influencer tracker tool to create and manage a list of relevant influencers.

Like most aspects of marketing, AI is changing influencer marketing. It can provide tools and solutions that help brands make data-driven decisions and manage influencer relationships.

Key areas you can use the technology in your influencer marketing activities to improve:

It’s worth having a look at how AI can help you, especially if you’re time poor, looking to ramp up your influencer marketing activities and need to prove ROI.

Influencers can give your brand sparkle and credibility that you might struggle to build on your own. However, be sure to choose the right influencers for your brand.

There are a few top tips you should think about for your influencer marketing campaigns – otherwise known as your influencer marketing do’s and don’ts checklist!

• DO re-share and repurpose

As your collaboration takes off, make sure you amplify it by resharing and cross-posting the content on all of your social channels. And make sure you have a conversation with the influencer about opportunities to repurpose the content they create; for example, you may use a TikTok post created by an influencer as advertising content.

• DO build relationships

While it can be tempting to hop from one influencer to the next, building relationships with individual influencers is hugely valuable. Returning to specific influencers for multiple campaigns helps them be even more authentic when talking about your brand, and builds on brand awareness among their audience.

• DO be present on their channels

Before reaching out to an influencer, don’t be afraid guide for smbs to highlight key marketing opportunities to actively engage with their content and show your support. While the collaboration is running, be present and active on their channels, and keep it going after the collaboration has ended.

DON’T be vague when reaching out

When sending your first outreach email to an global seo work influencer, don’t be vague or impersonal. Be very clear about who you, your organization and/or your product are. And don’t forget to state what you like about their content, why you think they would be a good fit for your brand, or call out specific work you admire.