This is because the longer a video is watched, the more likely viewers are to have enjoyed it. Remember, YouTube will always prioritise videos in accordance to the viewer. You can check a video’s watch time report in YouTube Analytics. If viewers drop off at a particular point it could […]
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is through creating videos that aim to solve a problem. That is why you will see a lot of videos on YouTube that start with ‘how to’. However, if this is One of the easiest ways to not relevant to the style of videos you wish to create, try to […]
as you’re simply sharing content that already exists, rather than having to create brand new content for your socials. PR Content marketing is also incredibly useful for PR, particularly if you are producing high value forms of content such as surveys, whitepapers and e-books. With a good outreach strategy, you […]
A boost to sales and conversions Generally, users have 4 – 5 different touch points with a brand before they convert. The more high-value content you have on your site, the more opportunities you are providing for users to encounter and interact with your site. This is your opportunity to […]
E-A-T is also more important for some sites than others. The sites that it is most important for, is Your Money or Your Life (YMYL) sites. What is This is of particular EDGE? YMYL stands for Your Money or Your Life sites. Google refers to these sites as: ‘…pages or […]
What is E-A-T Let’s start off with the basics. E-A-T stands for Expertise, Authoritativeness and Trustworthiness. It was introduced as part of Google’s Search Quality Rating Guidelines – this is the document used by Google’s human quality raters to assess the quality of the search results, sites and content. But […]
is working with Google’s mobile friendly test or Google’s Mobile Usability report. Page Speed Page speed can be considered a current and future Core Web Vitals so it trend in SEO. Just like many things in modern life, the speed at which something can be accessed is becoming more and […]
to drive more traffic to your website. Here are 3 elements that you can use in your content strategy to ensure that the content you are This is important because producing is of high quality: E-A-T principle Content refreshes Creating evergreen content E-A-T principle E-A-T stands for Expertise, Authoritativeness, and […]
monetisation highlights the future of digital marketing, looking way beyond 2022. Global Marketing As many brands expand their reach across the globe Exploring these new and enter new markets, it’s important to ensure that your efforts overseas are worthwhile. Often, brands will simply translate their content into all the languages […]
How to get your hotel website on the One of the most important first steps is to choose keywords that are relevant to your business. Good keywords should be relevant to the hotel’s services or location, and should have a moderate amount of competition – not too difficult to rank […]
