Integration between online and offline channels is certainly the basis of winning marketing strategies, especially in an increasingly omnichannel context.
>Often, when we talk about marketing automation, we tend to consider activities aimed at encouraging the user to make a purchase within an e-commerce.
In reality, the potential of marketing automation goes far beyond that and involves the offline world as well.
This is the case of drive-to-store bahamas phone number data strategies and campaigns that exploit the potential of the online world to send communications that push the user to go to the physical store .
>SMS, push notifications and emails are some of the channels through which you can reach the customer by offering geolocalized offers in the store closest to him.
Geolocated profiling and segmentation
In the profiling and segmentation phase, the configurable clusters include all those that can be automatically based on the Geo IP of consumers .
>All this allows to automatically marketing within the world of cinema personalize offers based on the store to which the individual consumer is linked, also generating communications that increase the drive-to-store on the occasion of some offline promotions only .
Point-of-sale integration and drive-to-store campaigns
This is one of the most advanced bosnia and herzegovina leads implementations of Blendee: creating an omnichannel strategy that allows the consumer to be recognized across all touchpoints available to the brand.
Sales tracking and integration with Blendee allows you to have dashboards to analyze the brand’s omnichannel performance and take advantage of all available channels to re-engage consumers linked to a specific store.
As a result, it is possible to measure the contribution of e-commerce to the results of points of sale.
Main activities
Among the main activities that the integration of Blendee with the points of sale allows you to take full advantage of, we highlight:
Channels
Drive-to-store is an omnichannel strategy.The channels to reach users can therefore be varied. Here are those that are consider the most successful :
01 Personalized SMS messaging .
02 Specific and personalized emails/landing pages on promotions.
03 Re-engagement on social networks . 04 Personalized search
campaigns
Article taken from the ebook “ Camicissima Case Study. Marketing Automation and Omnichannel Customer Experience: the success story in the world of fashion ”.