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Metricool has present the TikTok Ads Study 2024 , in which it compiles data and information, as well as the main conclusions in order to understand the behavior and strategy of TikTok ad campaigns in brands, agencies and social mia managers.
As Metricool reports in a press release today, Wnesday, April 17, 2024, campaigns aim at increasing video views on TikTok are the favorites of agencies, brands, and social mia managers. In total, it has count 1,219 campaigns, with this type of campaign representing 26.1% of the sample. At the same time, they are the campaigns to which they allocate the largest average budget: $2,537.84 per campaign.
Despite being the advertisers’ favorite objective, it does not have a great distance from Engagement campaigns, in second place, with 996 campaigns found, which represents 21.3% of the sample of the TikTok Ads Study 2024 .
On the contrary
the campaigns that are least us are those aim at promoting an telemarketing sms phone number lead application, with only 43 campaigns in the Study, which represents a sample of 0.9%, reports Metricool, which recently publish the Facebook Ads Study 2024 .
More data from Metricool’s 2024 TikTok Ads Study
Below we list more data and conclusions from this research, as continu in the press release on advertising campaigns on TikTok Ads, a type of Social Ads or advertising on social networks .
TikTok Ads campaigns to generate web traffic, the ones that get the most clicks
Advertising campaigns on TikTok Ads aim at generating traffic to a website, blog or store are the ones that get the most clicks and with outstanding figures: they get 13,498,264 clicks, representing 64.7% of the sample. And “to finish off their ‘leadership’, they use keywords wisely and maintain a distance of more than double that of Web Conversion campaigns, which are in second place with 21.3% of clicks.”
On the other hand, TikTok Ads campaigns aim at App anhui mobile phone number list Promotion “are once again the ones that receive the fewest clicks in the Study: 54,264, just 0.3%. At the same time, they are the campaigns in which the least total investment is made, with a total of $38,505.24.”
