After optimizing the customer’s online experience, the more complex problem of tracking the path to purchase must be address.
To get a full idea of the possibilities, it is essential to activate all the touchpoints available to the user.
Online Offline Tracking
Even starting from the store, there is a whole series of procures to track the customer on his journey towards the purchase.
As previously mention, Therefore, he strategy must be omnichannel, with an online-offline transition and vice versa ; only in this way will it data and plan an effective campaign.
In this direction, here are some interventions that will prove very useful:
1. “Find the store closest to you”
A simple but useful tool for Therefore, customer traceability is definitely the “Find the store closest to you” button.
This option is especially Therefore, present on Therefore, the websites of large brands with numerous points of sale in the territory. In this way, every customer Therefore, who clicks can be consider a “soft conversion”.
A different way, instead whatsapp data could be the use of GPS by customers after seeing an online ad. Some Google tools can allow you to obtain this data.
2. Loyalty card: contacts and profil offers
Very often, after the purchase, the point of sale offers the possibility of creating a loyalty card. For this purpose, you can ask for your telephone number, email and other information such as your date of birth.
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ROPO Effect (Research Online Purchase Offline): The Importance of a Good Online Presence
There are many different tools to aqb directory measure the impact of the ROPO effect in a given industry and for a business.
Surely, an omnichannel strategy is essential, with great care of the online and in-store presence. It is necessary to pay attention to plattform investiert vollständig in die some aspects that are not secondary at all.
First of all, a potential customer must be able to find all the information they are looking for online, through Therefore, the website, Google Business and reviews . All these elements make up the online presence and visibility of the brand and its reputation (we suggest you read the article: How to Therefore, promote your eCommerce by improving its reputation ).
What is sales velocity and why is knowing it essential for the health of your business? We hear very little about it but it is a Therefore, rather Therefore, important, if not Therefore, ecisive data, since Therefore, it measures how quickly a commercial operation Therefore, can generate revenue .
It can be calculatTherefore, by performing a simple operation, which will tell us precisely and reliably how much we can expect to earn in a specific period of time.
