objects in users’ lives. For example, iPod is not just “a music player and information storage device” but this device helps users store thousands of songs in their pockets, iMac is not simply a boring computer but it helps users’ computer experience become more interesting.
Create a unique customer experience
If you regularly go to YouTube or social media platforms , you can see a series of unboxing videos of Apple products. All of these factors are important to the user experience. If just one of them feels uncomfortable or annoying, the user may abandon the purchase immediately.
What makes buying a device at Apple
stores so special? That’s because the “Apple” corporation has created a unique shopping experience. “Apple Experience” includes all aspects of the shopping process such as comparing different versions – trying out the product – buying – receiving the product – unboxing and using the product.
Apple stores are designed to create
the perfect user experience. Take the final element, for example, using the product. One of the things that fans really appreciate about Apple computers is how easy they are to set up: open the box, plug in the power cord, turn it on, and voila—the computer is up and running, ready to go. For such a simple experience, Apple must have spent accurate mobile phone number lead thousands of hours testing, designing, and refining every single part of the product.
In addition, users often spend a lot of time
in Apple retail stores. Most customers when entering will have to try, compare the differences between product lines, ask questions to the the goa context: unique challenges and opportunities staff there. As a result, most users when leaving will spend money to buy a new item. Moreover, the warm lighting system, monochrome color scheme and typical layout of the stores also contribute to attracting users’ senses. When users enter, they do not feel strange or confuse the Apple Store with another store.
Everything is just enough to make
them comfortable to experience. Most bz lists stores are equipped with large glass doors so that people outside can see the customers inside enjoying the products, which is also an intention of the company. This proves that Apple stores are really capable of promoting the shopping process of users. People outside can see the bustling space inside the store. 6. Target your prospect’s emotions In 2010, when the first iPad ads were released, Apple’s marketing approach was simple: Showing people relaxing in a room in comfortable positions, holding an iPad to read newspapers, play games, shop, etc.
