“The perfect search engine should be able to understand. Exactly what you ne and show. You results that give you exactly that.” That is Google’s mission and vision for the coming years. And that will happen with the help of AI and new developments in Google Ads.
Last Tuesday, May 21, the Google Marketing Live 2024 event took place. Where the latest Google Ads innovations were present. This year was of course. All about AI and smart campaigns. In this article I will take you through the highlights of Google Marketing Live 2024 .
You’ve probably heard it: Search Generative Experience (SGE) is the new
Last week during the Google I/O conference, Google announc that AI overviews. Are now being roll out by default in the Unit States, with other countries to follow soon.
Where are ads shown in the SGE?
With the new ‘AI overviews’, the question has been rais for a while: where will the shopping and search ads be shown? These were of course normally shown at the top of the search results page. Google has confirm that shopping and search ads will be shown above, below and in the AI overviews. That is good news for advertisers.
In addition, a lot of searches are now also done via telegram database users list Google Lens . Because a quarter of searches via Google Lens are now commercial, Google indicates that shopping ads will also be shown at the top of Google Lens search results.
In addition to the new places where ads are shown, Google has also announc many new features for the different campaign types. I will explain the most important changes.
New search ad experience
Google’s search ads are getting an upgrade . In the future, a search ad will be able to show personaliz suggestions and you will be able to interact with a search ad.
When you start a search today, a search or Анализ на търсенето с Google Analytics shopping ad is often display. You click through to the website and have to look for a suitable solution to your problem. In the future, search ads will become much smarter.
An example that Google mentions: usa lists Suppose you are going to renovate your house and you are looking for temporary storage space for your belongings. A search ad with a suitable storage company appears. Instead of clicking through to the website directly, you can take photos of your living room (the furniture you want to store) via the search ad. AI identifies all the furniture in the photos and then shows the best storage space for your specific nes within the search ad, bas on the various options on the website.
