How does advanced profiling and segmentation work with the Blendee platform? Let’s take a look at some tools together, such as: inbox message, smart form, and custom action.
On average, 98% of website visitors decide to remain anonymous, that is, they do not voluntarily disclose personal data. Thus, if a company bases its strategy solely on the database of registered users, in reality it communicates with only 2% of customers, neglecting many potential customers.
For this reason, it is essential not to iceland phone number data underestimate the role that the implementation of marketing automation can play for strategies aimed at exploiting the potential of anonymous users .
Thanks to artificial intelligence , in fact, it is possible to collect, process and standardize data related to navigation, which is a valuable source for identifying useful aspects, such as the products searched for, the geographical area or the devices used, to create engaging and relevant customer experiences .
A further subdivision of the audience understand how the asaas invoice issuance works into dynamic segments therefore makes it possible to direct targeted messages to the right clusters and thus guide consumers towards a choice. At the basis of effective segmentation , there is an articulated system of filters that makes it possible to select users based on profiling information.
Filters can be mixed to create complex segments that describe the target audience very precisely. Artificial intelligence expresses its maximum potential here, allowing to create content in line with the expectations and needs of the user, by accurately predicting which behaviors or solicitations will be rewarding.
- PROFILING WITH BOX MESSAGE
- DYNAMIC SMART FORM
- CUSTOM ACTION
PROFILING WITH BOX MESSAGE
One way to encourage anonymous bosnia and herzegovina leads visitors to sign up is to set up a box message. The message, visible only to users who have not yet signed up, immediately prompts them to take action to take advantage of the discount.
In conjunction with the message box activation, it is possible to configure the welcome email trigger, which provides a workflow of three email sends:
- The email sent at the same time as registration is intended to communicate the promo code
- The email sent after 6 days from the date of registration as a reminder for the coupon to be used
- The email sent 2 days after the previous one as a last invitation to purchase by promo code.
DYNAMIC SMART FORM
Among the most effective profiling features used are dynamic forms. Created through a simple and intuitive editor, they allow to display questions dynamically according to the reference user segment and at the most appropriate time, in order to collect the tastes and needs of users and offer products according to their characteristics and needs.
Among the different options displayed, the user has the possibility to select two. Receiving in exchange, once the form is completed, a discount. Code to be used immediately for the purchase of the product. Know the reasons for the purchase but not only: the collection of information through smart forms is particularly useful for profiling the user and knowing their needs and requirements.
CUSTOM ACTION
For example:
- Selecting a filter
- Click on CTA
- Inserting a field into a form
- Start watching a video
Article taken from the ebook Bellissima Italia Case Study. Profiling and personalize customer experiences: the success story in the beauty care sector.