It is already known by many that writing is one of the oldest professions thanks to the fact that it
emerged to initiate the historical memory of our humanity.
Regardless of the passage of time, it continues to be a fundamental part of communication. And it is
even the quintessential way of transmitting information today.
It is true that writing is not the only method that exists to inform. Much less to attract people’s
attention. However, it does permeate almost any communication proposal.
It is no secret that writing has unparalleled potential. However, for those of us who make a living
from it, there is one concern:
How can you get readers who are already attracted to a text to continue to find each one
irresistible to read?
A rather complex question to answer instantly, since it is part of the daily task of any editor:
- Learn about how your writing works
- The reception it has
- What works perfectly
- What can be improved
- And what ultimately cannot continue.
However, and to the delight of all of us, writing is a communication weapon that is as adaptable as the need.
That is to say, its main characteristic is constant change to encompass the passage of time, information and different areas of knowledge, such as marketing.
What is copywriting?
It is true that Copywriting is writing, so why not just call it that?
Because it has an added value that goes beyond simple writing.
That is to say, Copywriting is a usa telegram data discipline that was conceived in the world of marketing and advertising , to talk about the abilities that writing has to adopt the tricks of psychology with the intention of capturing the attention and interest of people, with respect to a content .
According to the above, Copywriting can be translated into Spanish as:
persuasive writing .
Copywriting has therefore become a powerful tool and one of the most effective marketing techniques, thanks to the fact that it aims to increase the interest of readers, thus triggering a possible sale.
But be careful! It is also not valid to confine Copywriting to the mere writing of advertising texts, since that would be a very short definition and would not fully encompass what it is.
So, Copywriting is the art of creating messages, ranging from the simple to the most complex, which is present in an email, in a script, in the headline of a magazine, in the text of a catalogue, and I could go on citing a hundred media (generally commercial) of which it is a part, to induce the recipient of the message to take a certain action.
Furthermore, it should be noted that Copywriting is a technique that requires cunning and planning.
A practice that is largely responsible for achieving objectives in a fun and interesting way, where word games are combined with a concept, an idea, with truth, entertainment and a strategy with clear objectives in between.
Who is in charge of Copywriting?
Well, I think it would not take what is our teaching methodology like? much thought to answer that the person in charge of doing Copywriting is the editor. Or, following the same language dynamics, it is the copywriter.
Although the copywriter has been a devoted part of advertising, it is interesting to see how in recent times, the figure of this editor has gained prominence even outside of his normal habitat.
In that way?
The rise of digital media, online communication and content marketing has gained momentum and taken over the role of the editor. However, with this has arisen a problem (although there is a solution):
Copywriters are moving to do the work of these other marketing proposals, in a disintegrated way. That is, without the ability to generate creative concepts .
Copywriting without a concept is the same as talking about a message without a clear strategy and without strong goals to attract the public’s attention. Clearly, we must be careful about these when becoming digital marketing Copywriters .
Being a copywriter is not just about writing, it is about creating ideas so strong that they trigger creativity and the public’s interest in consuming that idea. The product and/or service will come as an added bonus (and with other types of efforts , of course).
Below, we will discuss a series of practical and basic tips that will help us all here to begin adapting copywriting to content marketing in the best possible way.
How to develop creative writing
Practice combined with knowledge g seo work and preparation makes us strong.
Copywriting is not far behind; after all, copy is the appropriation of communication skills and psychology , and what makes it punctual and brilliant is practice.
This means that to carry out a good message, we must have knowledge of communication and psychology, and a good space in which to begin spreading the message and test its potential reach.
Well, it is not necessary to fully understand both branches of knowledge. However, there are certain fundamental issues and concepts that can be acquired through reading and research.
Luckily, we can find extremely valuable information to prepare ourselves both in books and on the Internet.
What should you do to write persuasively?
There are several methods to get started with persuasive writing.
Writing is only learned by writing.
Let’s remember that copywriting is first and foremost an advertising method. And when we refer to this marketing tool, we tend to associate it only with paid and expensive media such as television, radio, newspapers, magazines, among others.
If that were all, believe me, almost no one would be able to practice copywriting techniques or become strong at it.
However, for decades now, advertising has begun to move towards digital communication, opting for dissemination media that range from inexpensive to free.
Can you use free media for rehearsal?
Absolutely.
Cheap or free media are nothing more than websites, blogs and social networks (to name a few).
If you want to start practicing your writing skills, you can begin by opening a blog or creating a couple of social media accounts, with an emphasis on Facebook and Twitter .
Write texts of varying lengths, adapting to the dynamics that each of these virtual spaces offers to the public.
You can publish your texts there and, as mentioned at the beginning, take a good look at what part of your writing generates the greatest interest from the public, see what you should improve, replace or enhance.
Copywriting Basics
Human psychology
We are beings who are always moving between the rational-logical plane of our mind and the irrational-emotional plane.
Copywriting draws on both assumptions to develop: appealing to the rational side of the brain but also to the familiar language that awakens emotion.
This trick , as it is often called in the trade, has existed since the beginning of copywriting, although of course it varies in terms of the tone of communication and the imperative way of persuading a purchase.
People today are more critical thanks to the democratization of knowledge that has been taking place for some time now.
Public demands are increasing and clearly the media must also meet these demands.