Between when a user opens the app to when they finally When we plotted make a payment for their order, there are a large number of steps that occur in between within the app.
To book a ride:
Enter destination → Searching the nearest bike → Selecting the bike → Starting the trip.
To order food
Select cuisine → Select restaurant → Select the dish → Checkout → Make payment.
For example, a grocery company that we are working with rcs data realized that people were churning out from the ordering process once they saw the SLAs and realized they could get better SLAs somewhere else! , we noticed some high-density clusters in some specific cities, and the team started focusing on provisioning more delivery partners in those areas.
Image Source: Locale
Increasing User Retention
After converting a single user, how do you ensure repeatability understand what a forensic science professional does and retention? After all, we all know that retention is one of the most important metrics for a company as it ensures consistent revenue. But with more and more competition and increased choices available to users, one can switch apps at the tap of a button — something that makes retention tougher.
When it comes to mobility companies, the burning questions that are foremost in the minds of CXOs will be: How do my most important users behave? Where do they move to? Do they show any specific patterns, etc.?
Increasing User Conversion
Churn is at the core of conversion, and that philosophy guides angola latest email list the entire decision-making process at a business. Today, when people do churn analysis, they only look at the persona and that step of the funnel. Every user that didn’t convert is revenue lost right in front of their eyes.
However, analyzing where the churn is happening is critical because that helps to identify where you need to improve operations, adjust provision supply, or do offline marketing.