Indicate the nutritional value Since the delivery service is not exactly an online store, you can experiment with its placement. Of course, the place should be noticeable, but you can and even should take a risk with the location. After all, the solution can be very converting! Just conduct A/B tests to confirm the most effective option.
An example of placing a non-standard basket inGeoPizza:
This is what an active basket looks like:
13 Encourage Indicate the nutritional value saving
Make a separate block with savings offers, and even shop make a special CTA button with a call to save right now. This technique will definitely increase sales, because people largely rely on the cost of the order when making a decision. Therefore, if you give the opportunity to save,
Example of a call to save:
14 Clear and concise delivery
While online stores have already learned their lesson by hiding delivery terms deep inside, food delivery services are still neglecting to provide the clearest possible information about delivery terms.
An example of clear information about delivery in”Sushiya”:
15 Navigation visualization
In the first point, I mentioned advanced filtering. This point is somewhat similar, only instead of the usual list in the form of text, you can do something more fun, decorating each ingredient with a picture. This can only be done if adding visualization does not make the navigation block heavier, but on the contrary, lighter and more understandable.
Example of navigation visualization inGeoPizza:
I wrote about the need to visualize ingredients in simple website designs for crafts point 4. Now I suggest going further and showing the product in section and describing its composition in the form of infographics. If done properly, it will look very tasty.
An example of presenting information about the composition in the form of infographicsPing-pong:
12 Non-standard basket placement
If your target audience at least pretends to watch what they eat, then nutritional information will be useful to them. A girl on a diet will see that the rolls are only 100 calories and will buy five servings at once .
Exampe of nutritional information in”Tanuki”:
18 Notable loyalty program
Engaging customers in repeat purchases is very important. And loyalty programs, with points, bonuses and other perks, work to their advantage here. Be sure to implement them in practice, and, very importantly, display information about the loyalty list of us mobile phone numbers program on the website so that everyone can read about it and want to join.
An example of the design of the section with the loyalty program in”Tanuki”: