If you have a company that sells online or intends to enter this market, you must always keep an eye on relationship marketing tips to become more competitive and attractive in the eyes of consumers.
The pandemic has helped Brazilians to make more purchases online, and it is quite possible that this form of consumption will become an increasingly important part of people’s behavior.
The numbers are optimistic. According to a study by Mastercard and Americas Market Intelligence (AMI) , conducted in 13 countries in Latin America and the Caribbean, 46% of Brazilians increased their online shopping volume during the pandemic. And 7% bought online for the first time. The material was released in November 2020.
Other very interesting data from this study is that 57% of Brazilians are using less cash and the number of people without bank accounts fell by 73% in the second half of 2020, which reinforces the increased interest in online services to comply with social distancing.
Since so many people have migrated (or expanded) their businesses to the internet, precisely because they were keeping an eye on consumer behavior, how can you differentiate yourself in this market? How can you create a relationship with your customers so that they remember your brand whenever they need to buy something online?
Thinking about helping veterans and new online businesses, we have put together some relationship marketing tips to help you in this field to sell more and better!
READ MORE: 5 Tips to improve the visibility of your e-commerce
Marketing Tips to Attract and Engage Customers
Just because your business is europe cell phone number list doesn’t mean it will automatically become well-known. New e-commerce sites are being launched every day, and you need to know how to stay competitive – and available to your customers at all times.
The truth is that people like to feel unique, to know that your company truly cares about solving their problems. And to know exactly what they need and how you can help, the watchword is relationship.
You need to make room to get to know people, take some risks and always innovate to captivate that buyer who wants to combine price, good usability and good service.
So, here are five relationship marketing tips to help you increase. Your chances of becoming your customers’ first choice when making a purchase. Check them out:
1 – Segmented email marketing
Don’t think that email marketing doesn’t work. It does! You just need to find the right subject and content. Periodic custom templates with the week’s specials, promotional emails, and celebratory emails like Christmas and birthdays are important for keeping in touch with your customers. Depending on the number of registrations, it’s worth segmenting your emails to engage different audiences with different messages. You can use different forms of segmentation: age, preferences… study your audience and try to personalize your communication. Every customer wants to feel special.
2 – Value the User Experience
Pay due attention to your website and b2c fax navigation. Do customers find products easily? How many clicks do they need to make to complete a purchase? Is the registration process too long? Identify the bottlenecks on your website and try to make things easier for the user. Good usability helps with conversion.