Online listings are profiles on platforms like Google, Yelp, and Tripadvisor where you can provide details like location, opening hours, and contact information.
These listings are essential for local restaurant SEO because they can help search engines better understand your business and verify that you are trustworthy.
Tripadvisor, OpenTable and GrubHub are some of the most popular ones (aside from Google Business Profile), so start with them.
This is what a local listing on Tripadvisor might look like:
Next, make sure your information is consistent across all of your listings. Especially your name, address, and phone number (NAP) citations.
Search engines can use them to verify that your business information is accurate, ensuring that they display accurate and relevant results when users search for businesses online.
An easy way to ensure consistency is to use the List Management tool . This allows you to manage and align your NAP data in one place.
Simply enter the name of your restaurant and choose the business with the correct address from the list.
You’ll see a report detailing any listings with issues, your average star rating, and your total number of reviews.
So:
Scroll down to see specific errors your listings contain. Such as a missing phone number or incorrect address.
If you have a paid subscription, you can automatically distribute your business information to dozens of directories.
Sign up by clicking the ” Continue Setup ” button.
Next, enter your restaurant details and choose the relevant categories.
When you’re ready (and you’re sure the information is correct), click ” Distribute Business Information .”
The tool will then automatically distribute accurate NAP data to multiple listings, saving you time and ensuring accuracy.
Increase your local visibility
with the Listing Management Tool
5. Encourage opinions & Reviews
Reviews can be posted on your website, social media pages (more on these later), Google Business Profile, or other online listings.
They can validate your quality and give potential diners confidence that your restaurant is the right choice.
Besides:
Google’s local ranking algorithms take into account both your review score and the number of reviews your restaurant has. This can influence where and when you appear in search results.
There are several ways to ask customers for feedback .
One way is to print out a QR code that links to a review platform. And display those QR codes at each table (or on your menu).