E-commerce: the positive trend of the Italian online market continues also in the summer quarter. These are the data collected by Blendee. Let’s see them together in detail.
What many had already speculated in recent months is probably happening: the spread of the Covid-19 pandemic and the resulting lockdown period have irreversibly changed our purchasing habits and methods, significantly accelerating the digitalization process.
A research published last August canada phone number data by CNBC and created by Salesforce reports how online purchases increased by 71% worldwide in the second quarter of 2020, a trend also confirmed by a study conducted by the British Office for National Statistics , which reveals how the number of online sales compared to the entire retail sector from 18.7% in July 2019 to 28.1% in July 2020. If, on the one hand, more and more companies and brands are choosing to invest exclusively in the digital sphere, on the other hand, it is precisely the latter that represents a lifeline for many realities until now anchored in the world of retail.
But what happened to many sectors marketing strategies for supermarkets of the Italian market in the period immediately following the end of the lockdown? Are the trends and growth data recorded during the peak phase of the pandemic confirmed?
To provide us with an answer, the data from the Active Monitoring Observatory of E-commerce of Blendee which, continuing the analysis started last March, focuses this time on the reference period to the period immediately following the end of the confinement in our country, from June 15 to September 15, in order to investigate the trend of the e-commerce sector during the summer period.
- Trends in product sectors
- Has the Covid-19 pandemic bosnia and herzegovina leads changed the purchasing behavior of Italians?
Trends in product sectors: summer quarter data
IBM research on the US market clearly shows how the pandemic has redefine the categories consider essential by consumers by highlighting product categories related to food, alcohol and DIY, to the detriment of categories that have always been considere important in the e-commerce sector such as accessories and clothing.
According to Blendee data , regarding marketing automation activities in the period from June 15 to September 15, it is confirmed that there is a significant growth for the pharmaceutical and parapharmaceutical sector , which marks a +39.5% compared to the same period of the previous year in terms of turnover and excellent performance also in terms of online interactions: +27.33% of page views compared to the previous year , +34.90% of product recommendation views and +177.27% of clicks .
industry figures
are also positive, with revenue growth approaching 35% compared to the previous year. Although the number of orders has decreased slightly (-4.73%). ECommerce performance has not been very positive either, with a significant drop in. Page views (-35.97%) and in the performance of recommended products both in terms of views and clicks .