The recurring order feature for periodic purchases – i.e. those that represent a solid foundation for an e-commerce business – is an effective tool to encourage users to buy, especially when it comes to products and consumer goods (Amazon knows this well!).
With an effective Marketing Automation strategy , it is possible to optimize the performance of your eCommerce by implementing features aimed specifically at stimulating this type of purchase. This is precisely the case of triggers that allow a high level of personalization of the customer experience thanks to the possibility of sending an ad hoc communication following a particular event or a particular action carried out by the user.
Triggers and personalized emails
On-site personalization activities kuwait phone number data but not only: the marketing automation strategy created by Farmaè also includes a series of off-site activities, aimed at re-engaging the user once he has chosen to leave the site.
This is precisely the case of sending personalized emails when certain conditions and actions are met.
Recurring order
One of the most used triggers in e-commerce is the recurring order trigger, which is particularly suitable for stores in the pharmaceutical or parapharmaceutical sector. It involves sending an email, SMS or notification to the user after importance of always keeping up to date a well-defined period of time after the purchase of a specific product. The recurring order trigger is therefore a particularly interesting feature for all products that must be repurchase regularly for expiration dates or for periodic consumption .
Article taken from the ebook Farmaè bosnia and herzegovina leads Case Study. Marketing Automation for e-commerce: a success story in the parapharmaceutical sector.