Currently, almost half of the world’s population uses emails, and this number still grows. In this way, email marketing goes far beyond of Emails just sending sales messages.
Email marketing is a powerful tool, uniting different approaches and e-letters to customers.
Being the oldest and yet most comprehensive strategy, email marketing obtains a set of undeniable perks:
• Supreme cost-effectiveness;
• Good targeting;
• Extensive customization;
• Advanced scalability;
• Exact analytics.
And you still haven’t tried it, have you?
In this article, of Emails we explore the types of emails iceland phone number data essential for trying to engage involved subscribers, grow a loyal audience, boost sales, and build trust through brand awareness.
Why you should try email marketing
You should try email marketing simply becausehow to do financial management for restaurants: the complete guide! of its effectiveness.
Emails are way more effective than other Digital Marketing strategies. For example, when compared to social media, emails still have a wider audience, and users consider business communication via email more credible. Also, an average email b2c fax reaches 3x more audience than a Facebook post.
Another point in email marketing’s favor is its solid ROI. To illustrate, email campaigns generate almost 4,000% of ROI on average, which is absolutely impressive.
These are only key highlights approving the efficiency of this strategy. Primarily, email marketing allows you to choose the right message and send it to the right customer.
Why you need different types of email
While picking up emails and encouraging people to interact with your product or website, an ultimate goal is to convert them into customers. Effectively turning all those contacts into paying users highly depends on the emails you send.
Sending one type of email may not (and even won’t) bring many results. Customers get bored and start to ignore the same old newsletter.
So, you should think of diversifying messages from your end. Try to mix things up. Your subscribers would appreciate that, resulting in the benefit of higher open rates increasing sales.
Besides, various types of emails have different purposes, which your business may require. For example, it’s cool to start with a welcome email, send an informational email about upgrades of your product, share a newsletter, and more. You may not need 4+ types, but you definitely need to send a few of them.
Let’s play with different types of emails we absolutely recommend for enriching your email campaign.
Marketing emails
Marketing emails are a must-have to build thriving relationships with customers, generate leads, and educate clients.
The design and content of such emails show clean branding, encouraging users to browse premium product features or other extras.
Welcome emails
According to Campaign Monitor research, welcome emails have the highest open rates among all emails with the average open rate being 50%.
A welcome email is the first interaction between a new user and you. Consider welcome messages as first impressions.
Remember that with a welcome email, your new customer starts a journey with your company. Greet new customers and introduce them to the crucial function of your product or website.
Crafting your welcome email, make sure to meet these requirements:
- Be straightforward in your subject line — just welcome a new customer
- Be thankful
- Don’t promote. This is not the right type for promos
- Promised something for a sign-up? Mention and deliver that in the message
- Use clear CTAs
- Provide a choice either to dive deeper into an experience with your product or just opt-out
Don’t forget about storytelling. Share a short passage about your brand and what customers can gain from becoming a part of your family.
Also, it’s ok to share your social media links, onboarding videos, links to starting guides in welcome emails.