Digital Transformation Companies that went bankrupt for not innovating at the right time
When we talk about innovation and efficient digital transformation , we almost always think that the only way to do it is by creating a new and promising product.
Something that will reign supreme in a blue ocean without competitors
That will grow by leaps and bounds overnight. Or that will drastically change behaviors. As some products have, in fact, managed to do in the history of innovation.
But the truth is that innovation can occur even in what is already established and currently working well. Sometimes, it is necessary to make changes before it is too late.
Because in this century, we have seen
The emergence of several new businesses, whether they are based on disruptive innovation or not.
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Many of them were quickly valued as how to do financial management for restaurants: the complete guide! million-dollar – or even billion-dollar – businesses. Because the Wall Street Journal and Dow Jones Venture Source are constantly monitoring private companies valued at $1 billion . Or better known as unicorn companies.
A club has been expanding since the project began in January 2014. Among the names we have startups such as: Pinterest, among others.
The growth of digital services drives
The need for digital transformation beb directory among companies
So among the various factors that contribute to the growing emergence of new successful startups, we have the increase in the user base of digital services.
Ann Williams, venture partner at
The Redpoint eventures fund, says that there are 100 million Brazilians online and another 100 million to join, and that the Internet has been growing 20% per year. Meanwhile, the Brazilian Startup Association (ABStartups) has 4,080 members, a number that represents growth of 18% in six months and about 40% in one year.
What hinders startups?
A study by the Dom Cabral Foundation called “Causes of mortality of Brazilian startups” conducted a series of interviews. The results provided data that made it possible to understand the average survival time of a startup in Brazil.
So, among the 30 variables investigated, which could explain the discontinuity of Brazilian startups, three of them stood out:
The number of partners involved is a risk factor,
the volume of capital invested may represent a risk to its survival and
The location of your startup can determine its chances of success.
Thus, the study concluded that the discontinuity of startup companies in Brazil is related to a greater degree to aspects related to the environment in which the company operates, as well as to the structure determined at the time of its conception, rather than to the characteristics of the entrepreneur himself.
In other words: executing an idea without
Any kind of planning or support from someone who understands the subject is a huge risk.
In general, data from Sebrae shows that 60% of companies close due to not having a defined plan . This does not only include startups, but companies that have been operating in the market for a long time.
In the specific case of startups, they are usually made up of young people, whose anxiety can get in the way of planning. Or result in passion for ideas that on paper are incredible. But in practice, they are not viable or scalable. After all, there is no business model or it has not been well thought out.