The Death of the Sales Executive Outbound vs Inbound Marketing: It’s not that you, an salesperson, in the market and an excellent professional, have your days in your profession, but being a salesperson is no longer the same as the old sales representatives we knew back then.
The internet has revolutionized
The world and salespeople have been one of the most by this change. The Death of the Sales Executive So if you are a salesperson, are you prepared for this world of changes that has been happening for a long time but is only now starting to show its results?
In the following paragraphs we will address this new path in the sales process in a simple and direct way.
Outbound vs. Inbound Marketing:
Opportunity and Challenges in the New Reality
Traditional marketing no longer brings australia telegram data the same successful results it once did. The Death of the Sales Executive The combination of new technologies (Google, mobile apps, social networks, among many others) and changes in customer behavior have the level of demand and made it much more difficult to win new customers.
By studying and experiencing the sales process
I came to some conclusions and 2 all about financial management: a manual with 143 frequently asked questions main reasons why sales and marketing done in the traditional way no longer bring the results they to, they are:
Nowadays, it is not possible to rely on just one communication channel to win new customers. The “buyer” searches for information on different channels and your company needs to have an assertive presence on these channels.
The “buyer” can find all
The Death of the Sales Executive The information he needs to make business beb directory decisions on the Internet, that’s right, “all he has to do is Google it”. According to a survey by Forrester Research in April 2015, approximately 82% of the purchasing process is by the customer before contacting the potential supplier.
Acquiring new customers is a challenge, and I’m not even taking the economic crisis into account. Part of a company’s growth process is also winning back potential customers who are in your portfolio and who you never engage in any relationship building action with again. You may be losing an excellent asset.
Traditional marketing is dying out and a
New approach is emerging for the process of generating leads and making sales. Understanding this new scenario and integrating your actions with Inbound Marketing is one of the main alternatives in this new process. The marketing and sales process of the 21st century is on the digital reality, but without giving up what is not digital, connecting the best of the internet in technology, creativity and, above all, human intelligence.
A new way to win new customers
One of the strategies that has proven to be most efficient is Inbound Marketing, which is to naturally and continuously capture the interest of your customers through content that is relevant and attractive to visitors to your website or blog, for example. Inbound Marketing has grown a lot in all types of businesses because it has proven to be an effective way to capture contacts and educate them until the right moment for the sale. With this strategy, you don’t to chase after the customer and try to convince them about the importance of buying a product or service. They will be and with quality content that is to convert visitors into leads, until they are truly ready to make a purchase.
Outbound vs. Inbound Marketing: The Differences
One way to explain the difference is by saying that in Inbound, you bring the customer in by educating them and they end up finding you. In Outbound, on the other hand, companies are the ones who go after buyers, using television and radio ads, flyers, telemarketing, email marketing and other techniques.
The outbound sales process cannot be said to be wrong, however it is a model that no longer produces the same results as before and to evolve to meet the new demands of buyers. This is where the opportunity of the Inbound strategy comes in.
It’s not enough to sell, you to build relationships with your customers
With this brief explanation of the new approach to the marketing and sales process, it is important to talk a little about the customer relationship process. Many companies are constantly with finding new customers, which is essential to have a good portfolio of, but many forget about the relationship and that the success of your customer is your success. Therefore, adopt new attitudes with your customers, create relevant content and information for them, keep them close to your company, understand who are the ones who strengthen your image and who are not, understand.