More than that, this trend has demanded more from brands in developing Digital Marketing. Strategies designed in a personalized way for each consumer’s journey.
The contemporary consumer gets quick answers and is increasingly demanding. Regarding the relevance of the content that reaches them and the approach taken by brands .
To have a clear example on the subject. We have separated an excerpt from one of the most exciting and impactful lectures on Google Duplex , Google’s intelligent assistant.
Google Duplex works like the chatbots what is an audience profile? how to build one and my favorite examples we are used to. but it uses voice resources to make calls, schedule appointments or simply make a reservation at a restaurant.
The most impressive thing about this virtual assistant. Is its ability to adapt to the tone of voice and the “onomatopoeias” we are used to. The reproduction of the user’s voice is so similar that it is it cell number difficult. To distinguish between a “real call made by you and a fake call ”.
Check out the video below and share what you think about it:
What did you think? Super technological or bizarre?
In any case, at a time when the technological use of voice is beginning to establish itself as an effective way of contracting products and services. the best Digital Marketing strategies need. To be based on understanding how technology shapes the search intention of the target audience.
With this in mind, we have created this article with tips on how to create a good Digital Marketing strategy for voice search.
7 essential tips for a Digital Marketing strategy focused on voice search
Back in 2014, Google indicated the growing trend in the relationship between voice search and User Experience when it released its infographic OMG! Mobile voice survey reveals teens love to talk .
Since then, a lot has advanced, algorithms are more sophisticated, the use of artificial intelligence is more refined and products such as the famous Siri on iOS systems or Google Assistant are being used by millions of users.
In the case of Brazil, the trend is already showing important signs. In a survey announced in June, Google revealed that Brazil is on a list of three most important markets in this segment.
Digital Marketing Strategies: voice usage scenario in Brazil
So, is it worth considering voice search in my marketing strategy ?