If you work for a B2C company! consider united kingdom cell number consuming content from top influencers in a given industry to determine psychographic data for your audience profile.
For instance! if you’re selling fitness gear! take a look at the social profiles and blog posts of top fitness influencers. These characteristics can help you round out your audience profile.
If you’re working for a B2B company! you might read industry case studies! check out reports! or join webinars to determine the interests! values! and behaviors of your target persona within a given industry.
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Audience Profiling Best Practices
There‘s been a lot of talk and ideas here today — let’s wrap up this party with a list of rapid-fire best practices for your profiling process.
Get specific.
It’s the most obvious best practice! but it senegal cell phone number list needs to be said: your profile should be as specific as possible. This is essentially a character that represents your audience! and you need to know them as well as you know a character in a book or television show.
Be specific and add as much dimension and humanization to them as possible. Refer to them by name (Maria! Andy! Natalie! etc.) in your marketing and sales meetings.
Spotlight the causes they care about.
Statistic: 82% of shoppers say that they prefer to shop from a company with values that align with their own.
In order to show your audience that you have aligning interests! you need to know which causes they care about.
Articulate the positive and negative.
Most of the attributes given to our example profiles above were positive! but your campaign needs to find some negativity as well.
As an example! let‘s look back to Athletic Andy. He’s a conscious consumer who cares about the environment! which is positive — but I also know for a fact that Andy hates greenwashing.
Greenwashing is a type of misleading marketing where companies try to portray themselves as being more environmentally friendly than they really are. In a targeted campaign! you could speak to this negative emotion that Andy has by explicitly saying! “No greenwashing here — look for yourself.”
Drill down to the underlying fear.
Donald Miller! founder of StoryBrand! you can track analytics right within the hubspot marketing hub has said on his podcasts that fear in marketing is a lot like salt in baking — it shouldn’t be the predominant flavor! but every recipe should have a little.