—Please tell us what you paid particular attention to when actually creating a cross-border e-commerce site.
The website is a place where people can learn about the brand and its products, and in order to express the brand’s worldview in an instant, we ask them to work on the design in as much detail as they spent on product development.
In other countries, they think that “white space is also part of design,” and with “HERSIP” we paid particular attention to the balance of white space.
—The design is so minimal and simple that it’s hard to believe it’s a shop site. Besides the design, what other features did you want?
We also did a lot of research into the malta whatsapp data functions of an EC site, and ask them to think about what functions the “HERSIP” site ne.
The design, like the “HERSIP” product design, was bas on a “refin beauty” and the top page was kept simple with only the main visual, menu, and footer.
Some sites have a top page fil with new products and best-selling items, but the “HERSIP” site is not simply a place to shop, but a brand site whose main purpose was to convey the brand’s worldview, so the top page has all of that remov.
—So in terms of both design and functionality, you aim for something simple, easy to see, and easy to use, and you valu brand image over selling products
Yes. A brand website is the “face” of the how often should you send email newsletters? what is the appropriate frequency? brand, so your impression is determin within the first three seconds.
In this information-saturat age, I think it is important that what the brand wants to communicate and the information that customers intuitively want are visually understandable in an instant, simple and easy to read manner.
The strength of “HERSIP” is fragrance and design for modern women
— Thank you for telling us about the ingenuity you put into building the site.
Now, I’d like to ask you about “HERSIP.” I’d like to hear
about the history of the “HERSIP” brand, the appeal of the products, and their strengths.
“HERSIP” is a lifestyle-orient fashion house, but fashion is not just about clothes, it is about a way of life (style).
In the famous novel “The Little Prince” written by a French author, there is a line that says, “You cannot see things clearly unless you look with your heart. What is important is invisible to the eye.”
“HERSIP” believes that the way of life for modern women is to live the life they truly desire, cherishing the sensations and passions of each moment. Of the five senses, “scent” is the only one that is directly connect to the hippocampus of the brain, which controls emotions and instincts.
Therefore, “HERSIP” want to create scents = fragrances as a prologue to fashion, and in search of real fragrances, they flew to Grasse, the city of fragrances where
Chanel and Dior fragrances are also produc
Then, I had a connection with my current business partner, Virginie, who is also a female perfumer, and while talking with her, I was inspir by her words, “Fragrances make women mature.” I creat three types of fragrances that not only awaken the hidden senses in women, but also enhance and activate their beauty. I
nam them the “Circle Collection,” and the “circle” is a symbol of eternity and perfection that has no beginning or end. There are times when women want to turn off their bodies and reset, when they want to grab a chance that they don’t know when it will come, and when they spend time with the people they love and learn from the things they love. I
see this multifacet nature as a symbol of the circle, and convey the message that “you are perfect no matter who you are.”
In bringing HERSIP’s fragrance to market, Nathalie, who has work on fragrances for major fashion houses such as HERMES, was involv in the creation of the scent, and Jerome, who has work on fragrances for GIVENCHY, was involv in the design. As HERSIP’s first fragrance, it was a very honorable experience for me.
Clothes are only a part of fashion, but as a working woman, I often wear jackets and it is one of my favorite items.
Jackets are originally men’s work clothes and have an image of tailors, but nowadays, the number of working women is increasing, and I felt that a suit for a job interview is boring. I want a jacket that could express the individuality and aesthetic sense of a working woman.
—Thank you. Looking at your website, I see that in addition to perfume, you also sell jackets, pants, and other apparel items
I propose a jacket that can be worn anytime whatsapp database on or off, without being too formal, unlike luxury brand jackets that cost hundrs of thousands of yen, but it is for upper-middle class customers who are not satisfid with the design and silhouette of ready-made products. “HERSIP” jackets are particular about beautiful lines that fit the body smoothly, but the design adds a little individuality to the collar and switching without being too assertive.
A jacket that fits the body shows off the lines very beautifully, so I think women who wear jackets well as a dress-up look cool.