Marketing can be simply described as! creating a system that sells.
Marketing is a general term for activities! such as coming up with a direction for product development that will be chosen by customers after! investigating and studying the trends! of the times, the market, customer tastes and needs, and! improving the quality of services. Marketing is a process that faces the market, so it is a combination! of “Market + ing”.
What is sales?
Sales, as opposed to marketing, is selling products and services to specific customers. The marketing department creates a system for selling, and then the sales department puts it into practice. The sales department’s job is to sell to the customers in front of them, but if the marketing is not correct, sales performance will not improve.
Conversely, if sales are not active, the results of marketing will not be put into practice.
What is the difference between marketing and sales?
Let’s compare marketing and sales from three perspectives: target, purpose, and period, and clarify the differences between them.
target
There is a big difference between marketing and sales depending on who you are targeting. Marketing targets potential customers and expected customers. You don’t target a specific person, but instead create a strategy for expected customers categorized as “this demographic.”
On the other hand, sales has specific customers.
The marketing department researches what these targets need, and based on the results, they approach them and lead them to make a purchase.
In marketing, since there are no specific lebanon whatsapp number data customers, numerical goals are not often set, but in sales, since there are specific targets, it is common to set numerical goals.
Provides a by-name list
At Hajimari, we can provide you with a sales list that matches your desired targets and customer needs.
Learn more about the By Name List
Purpose
There is also a big difference between marketing and sales in terms of purpose. The purpose of marketing is to build relationships with the market and customers. If you know the market and customers, understand their needs, and can give shape piet borum medestigter/ uitvoerende hoof to them, you will gain more trust and expectations from your customers.
From the sales perspective, these marketing tasks are like “preparing the ground.” If sales were to prepare the ground themselves, it would require a huge amount of man-hours and would not be considered efficient, but by dividing this work between marketing and sales, agile sales can be achieved.
Considering this, it goes without saying that marketing and sales are the two wheels of sales. If either one is missing, sufficient results will not be obtained and it will become inefficient. How well the two can fulfill their roles will determine the success or failure of sales.
period
Marketing does not have a clear deadline.
It is a process aimed at long-term branding and gaining favorable impressions from the market and customers, so it is carried out on the assumption that sale leads results will not be seen immediately.
However, by working on it for the long term, you can gain favorable impressions and trust for your company, which will also lead to increased corporate value, so it is meaningful to work on it with a long-term perspective.