Marketing methods have! continued to change swiftly with the times.
Many people are already aware that! traditional marketing methods such as mass advertising using mass media are no longer! effective, so what should we do! then? One answer to this question! is engagement marketing, which will be! explained in this article.
Engagement marketing is a highly effective! marketing method in an age where individuals actively use the internet, not only in cyberspace but! also through social media, and it is inevitable that it will become the mainstream of marketing! in the future.
In this article, we will explain the basics you need to know about engagement marketing, why it is becoming increasingly necessary, and specific techniques.
Table of Contents
1What is engagement marketing?
2 Why engagement marketing is necessary
3 Engagement Marketing Techniques
4. Summary
What is Engagement Marketing?
The “engagement” in engagement marketing korea whatsapp number data means promise or engagement. The word “engagement ring” also comes from this word.
Engagement in marketing means understanding customers, building trust with them, and being involved. This alone is vague and difficult to understand, so to put it more simply, it is a marketing method that places more emphasis on connecting with customers.
Unlike the conventional process of companies unilaterally sending out information to get people to know about it and buy from them, the basic idea is to actively get customers involved in this day and age when it is easy for customers to send out information on social media, and then build a relationship of trust before leading to a purchase. When engagement marketing works well, it gains a high level of trust from customers, which leads to continued purchases, and is said to be cost-effective.
Why Engagement Marketing is Necessary
There are three main reasons why engagement marketing is becoming more and more necessary. These three reasons are:
Expansion of online space and spread of SNS (improvement of customer’s ability to communicate)
Diversification of the purchasing process (the end of mass marketing)
Information overload (an era in which customers susan leonard senior hr bestuurder have to choose information for themselves)
These are all linked and interrelated. I think we all
know intuitively that mass marketing, which used to work by advertising on TV, newspapers, and other mass media to reach many customers and have a certain number of them purchase something, is no longer viable.
Instead, SNS is on the rise. When information spreads spontaneously on SNS, it is called ” buzzing ,” and there are countless products that have become hits by going viral. However, it is not easy to make something spontaneously go viral, and leaving it to chance is not marketing.
That’s where engagement marketing comes in.
In engagement marketing, relationships are built with customers over the internet, such as on social media, and the customers themselves sale leads actively speak out and send messages. Communication with the company based on that builds trust, which leads to purchases.
This method may seem like a one-size-fits-all approach, but it’s not. Even if it’s just one customer, if they are engaged, that person will spread the information of their own volition. Moreover, since the information is not sent by the company, it is highly reliable and has the potential to go viral.