In recent years High-end products has been quite effective. During this year’s Tmall Double 11, Bosideng rank second in the clothing list. According to Jiuqian data, Bosideng’s sales of nearly 75 million yuan during Double 11 were half of Uniqlo’s, but its sales volume was only one-tenth of Uniqlo’s.
At a time when industry involution and price wars are intensifying
Bosideng’s confidence in raising prices In recent years comes how to build phone number list more from its group’s matrix layout in the down jacket sector, which covers almost all price ranges.
On the Tmall apparel category rankings during the Double 11 shopping festival, Bosideng’s main cost-effective down jacket brand Xue Zhong Fei rank 8th with sales of nearly 35 million yuan. Ya Ya, a down jacket brand that also focuses on cost-effectiveness, rank 5th.
In the first half of fiscal year 2024/25, the growth rate of Xue
Zhong Fei was better than that of the main cayman islands lists brand Bosideng, with revenue of about 390 million yuan, a year-on-year increase of 47.1%. As a “sub-brand” focusing on high cost performance, Xue Zhong Fei is aim at the mass market and faces strong rivals such as YaYa and Yalu.
Another brand under Bosideng’s down jacket segment
Bingjie, had revenue of about 20 million In recent years yuan this quarter, a year-on-year increase of 61.5% due to a small base. But Bosideng does not seem to have how to humanize ai-generated content thought about its positioning. Since 2020, Bingjie has vigorously shrunk its offline agency channels and transform and develop online channels. “Tianxia Online Merchants” found that the down jackets in Bingjie’s Tmall store rang from 399 yuan to 1,399 yuan, and the best-selling product in the store was a pair of men’s corduroy casual pants.
