to drive more traffic to your website. Here are 3 elements that you can use in your content strategy to ensure that the content you are This is important because producing is of high quality: E-A-T principle Content refreshes Creating evergreen content E-A-T principle E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It was introduced as part of Google’s search Quality Rating Guidelines which assesses the quality of search results, sites and content.
Therefore, when you are trying
to create good quality content, it is important bc data malaysia that you refer back to this principle. Discover more information on E-A-T and why it is so significant in our dedicated blog post. Content Refreshes Refreshing your content simply means to update existing content that you have already published. This could be through using new keywords, fixing outdated information or reoptimizing a page to be mobile friendly.
By reoptimizing old content
you could reach new users, who didn’t see the content the first time you published it. Additionally, due to the evolution of search intent, your content could still be relevant but needs to be optimised for new keywords that are now more actively searched for. Content refreshes are also a great way to maximise on the initial work you have put into content and create long-term benefits.
Evergreen Content
Evergreen content is timeless and valuable information that your audience wants/needs and will continue to want/need in the future. These include things such as FAQs, how-to posts or step by step guides. Since evergreen content remains relevant over time, it gives you longer to optimise it and rank. Therefore, it should be considered an important part of your content strategy for keeping up with the latest trends in SEO in 2022.
Content Distribution While creating
content is a task in and of itself, it is not simply enough to produce it and expect results. You also need to focus on and embrace how you are distributing your this can provide a more detailed content to your audience to foster a relationship with them. That is why, NFTs (non-fungible tokens) are a ground-breaking new trend in SEO, especially for content distribution and generally how they will change the way that marketing works.
NFTs have shown that businesses
need to align their incentives with customers and focus on the importance of building a community. For example, brands can use NFT technology bzb directory to provide personalised gifts, vouchers, early access tokens to special events and much more. This can therefore create a buzz around brands and make loyal customers feel like they. Are valued members of the brand’s community. Additionally, NFTs can create a whole new type of revenue for businesses,
