By itorial Staff with No comments Digital InsightsDigital Marketing
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Over the years, it has been proven many times that gamification in companies is a very reliable technique for them. Taking advantage of the participation and motivation of their participants, both employees and consumers. For this reason, companies cannot doubt its. Internal and external advantages today.
This reason, this article is about gamification appli to marketing . For example, if we apply gamification to our product strategy, it provides a pleasant digital experience to the company’s customers. A generating greater brand trust and strengthening their loyalty to the company.
Definition of gamification in business and gamification in marketing
Gamification in companies is defin as finding a challenge with actions that help users participating. In it to achieve the objective. At a specific level, gamification in marketing incorporates game elements (hence its name gamification) in marketing campaigns that. A company can carry out, through objectives that can be: adding points, reaching quotas, moving up levels…
All of this is done with the aim of motivating users and boosting conversions. A sales or telemarketing sms phone number lead loyalty rates. This can be done by taking into account a 360-degree view of customers. Which is one of the key aspects of the Customer Experience Congress 2023 (October 4), organiz by Dir&Ge with Marketing Insider Review as one of the event’s Mia Partners.
In the words of Kotler and Keller
A as reflect on websites such as Brave.io, gamification is. The art and science of google searches for ai will increase by 290% in 2023 targeting markets and acquiring, retaining, and growing customers by creating, delivering, and communicating superior customer value. In this case, it is understood as a two-way process between business and users (or between business and employees). A requiring the participation of both parties in which both seek a benefit.
For example, let’s imagine that we are a company that is holding a free online training session. And to increase our awareness and presence on social mia, we create a hashtag encouraging participating users. To create posts on social mia and share the agb directory hashtag in exchange for a product sample, a ticket to an event, discounts on training or free attendance at the next webinar.
