How to expand the structure on the ticket portal

All these pages already exist as filters, so in terms of the list we base it on the filter of the CINEMA section.

There is no need to write texts for these pages based on the results of the TOP analysis (for current selections too)

At the moment, genre filters are successfully ranked in the TOP-3 of Yandex, however, in Google, the main Cinema page is ranked for these queries. At the same time, competitors who have CHPU pages for these queries are ranked higher than us.

If a selection exists, we are ranked immediately below the quick answer.

Creating collections is not a priority task compared to other additional traffic sources (from the point of view of additional traffic) and rather brings user benefit.

Working on the circus section

Semantics of the section CIRCUS

We looked at the queries for library shop the category “month”, basically these are either queries for a separate theater like “Circus on Tsvetnoy Boulevard. Poster for May”, or pages with a full list of circus performances and the same H1 “Circus shows for June 2017”

Accordingly, in this topic, it is necessary to work out the circus page well.

library shop

TITLE:<h1> – circus show/circus performance in “place” – schedule and prices – [city]
Description: Schedule and prices for the circus show/performance <h1> in “place”. Buy a ticket at the minimum price on the website.

Circus
Magic Gift
TITLE:Magic Gift – circus Életképes a marketing a mai világban? performance/circus show in Ivanhoe – schedule and prices – Moscow
Description: Schedule and prices for the circus show/performance Magic Gift in Ivanhoe. Buy a ticket at the minimum price on the Yandex Afisha website

After all the changes on the site, we checked the result and came to the conclusion that it is necessary:

H1] – [PLACE]

TITLE: Musical/musical performance – <h1> – “location” – [City]

Description: Musical/musical usa bu performance “[H1]”:[event-headingargument] – buy a ticket to [SEAT TYPE] “[SEAT]”

Moreover, if there is one option in the TITLE, then there is another in the Description (if this is possible).

That is, if “musical” in the TITLE in the Description “musical performance”, etc.

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