Whether we realize it or not, technological developments in recent years have created many opportunities for business people. Many companies are finally competing to enter the digital world, by opening e-commerce. This has increased the demand for digital business graduates.
For those of you who want to be targeted by companies after graduating, a digital business major could be the right choice. What is a digital business major like? What is studied, and what are the job prospects? Find the answers in the following article!
What is a Digital Business Major?
The Digital Business Major is a field of study that studies everything about how to design a business that is developed using digital technology. This major is a combination of business science, management, information systems, and informatics engineering.
The presence of a digital business major is in line
with the challenges of future businesses that will be dominated by digital systems. In other words, this major was developed to prepare human resources in the field of mastering digital startups, market places, big data, and artificial intelligence so that it requires structured, in-depth, and continuous studies to formulate the right business strategy.
What is Studied in the Digital Business Major?
The Digital Business major covers many fields, so the courses studied here are also very diverse. In this major, you will encounter basic theories related to business in general. For example, an introduction to business, management, consumer behavior, and others.
Not only that, in the digital business major you will get interesting knowledge related to digital startups, big data, to artificial intelligence (AI). During your studies, of course you will learn a lot about the science of e-commerce, user experience, social media management, to programming.
Some of the courses that you will find in the digital business major include:
Why Should You Choose the Major?
1. Learn “Nowadays” Science
In recent years to the next few years, the buy telemarketing data development of , such as e-commerce, has been very rapid. Various types of potential businesses will also penetrate the digital world.
In the major, you will learn various current business sciences, such as e-commerce business, analysis, new digital economy, and many others.
2. As Provisions to Face the 4.0 Revolution
Did you know, Indonesia is in 5th position as the country with the most startups, which is around 2044 startups. Indonesia is below America, India, England, and Canada.
By entering the major, you indirectly equip yourself with knowledge. So you will be more prepared to take part in the trend of the industrial revolution 4.0.
Provisions for Starting Your Own Business
If you have a business soul, then the major is very suitable because the knowledge gained can be used as provisions for starting your own business. Education that is carried out with a digital basis can be used to learn to market a product properly.
Of course, by utilizing the internet, the benefits of which cannot be denied today. With an understanding of , the business world that you will run can reach international levels.
4. Graduates are Sought After by Many Companies
With the rapid development of the digital world, and many companies competing to switch to digital, it is not surprising that graduates are sought after by companies. The knowledge you gain in the major will be very useful for the development of the company. After graduating, you can choose to open your own business or work in a large company.
Job Prospects for Digital Business Majors
1. Digital Marketer
The first job prospect for graduates is to become a digital marketer. This profession is one of the most sought-after professions today.
As a digital marketer, you will be tasked no time to write a blog post? 3 suggested solutions! with implementing marketing strategies on various company digital channels. Such as websites, e-commerce, social media, and others.
2. Business Development
Becoming a graduate can bwb directory also become a business development. Business development is a profession that is tasked with developing markets and business relations.
To be able to become a business development, you must be able to create and find new opportunities to develop a business. Therefore, a business development needs to understand the ins and outs of marketing, negotiation, analysis, and financial management.
