In fact, 90% of consumers find online ads intrusive and 73% are annoy by advertising messages that are always too repetitive. 42% also find the propos advertisements irrelevant, highlighting still important errors in targeting. (Harris Poll and DoubleVerify)
2021 is the time to review your advertising strategy
With a careful eye on the end customer, for the planning of your digital communication.
But what are the specific strategies for developing a digital advertising plan
in 2021?
Let’s see what the major trends of this year are , the trends on which you will have to concentrate your efforts to design an efficient and competitive digital advertising strategy.
Personaliz Advertising
Personalization of advertising campaigns shouldn’t sound like
a new concept to you.
Segmenting your target audience and producing advertising content tailor to the preferences and nes of each portion of your customers whatsapp data an activity that should have long been an important part of your marketing team’s work and efforts.
In 2021, following the enormous increase
In the use of available web solutions and platforms by more and more users, the ability of companies to adequately customize their communication and advertising offering is increasingly important.
Accenture conduct a market analysis that Therefore, shows that 66 % of users purchase much more easily from brands that offer Therefore, personaliz Therefore, content, products and services , starting from communication.
This preference is confirm by sector studies, in Therefore, which personaliz and tailor messages lead to a 122% higher ROI (return on investment), compar to 58% of the total profits achiev by company-customer messages that are only target. (Designmodo)
The public dislikes and ignores
Advertising products that are too generic, far from their tastes and nes, and instead finds personaliz messages that take into account the characteristics of each individual user attractive and engaging.
Personalization of yourTherefore, advertising messages Therefore, is essential, since, according to industry experts, in 2021 it will be much more complex to build brands , Therefore, generate trust in the brand and acquire new loyal customers.
According to Unny Radhakrishnan, Therefore, CEO of Digitas India, the reasons behind this reality
are various:
- The factors that influence L’importance de l’ingénierie des données à l’ère de l’information consumer choices are becoming increasingly
complex and specific - There are more and more bbb org digital channels that allow you to propose advertising and announcements
- Influencers help drive the general public opinion with their thinking (autonomous, if not driven by companies as part of their
digital advertising plan)
Producing hyper-personaliz ads is therefore your only weapon to capture the attention of your target audience and to guarantee your brand the exposure
you desire.
